Yoga studios are community-anchored wellness businesses offering group and private instruction across a variety of yoga disciplines, often supplemented by retail merchandise, workshops, and teacher training programs. The industry operates within the broader $35B U.S. fitness and wellness market and is characterized by strong local brand loyalty, recurring membership revenue models, and a predominantly owner-operated landscape. Post-pandemic recovery has been uneven, with studios that adapted to hybrid in-person and digital offerings showing stronger resilience.
Who buys these: Fitness enthusiasts, wellness entrepreneurs, former corporate professionals seeking lifestyle businesses, existing gym or studio owners looking to expand, and private equity-backed wellness platform operators
2.5–4.5×
Typical EBITDA multiple
$500K–$3M
Revenue range
Stable
Market trend
SBA Eligible
7(a) financing available
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Established yoga studio with $300K–$2M revenue, positive EBITDA margins of 15–25%, strong membership base (60%+ recurring revenue), clean lease with favorable terms and transfer provisions, tenured instructor team, and demonstrated community following
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Key items to investigate when evaluating a Yoga Studio acquisition
What buyers typically pay for Yoga Studio businesses
2.5×
Low Multiple
3.5×
Mid Multiple
4.5×
High Multiple
Yoga Studio businesses in the $500K–$3M revenue range trade at 2.5–4.5× EBITDA in the lower middle market. Multiple variance is driven by recurring revenue percentage, owner dependency, client concentration, and growth trajectory. Stable demand allows consistent pricing near the midpoint for quality businesses.
Full valuation guide for Yoga StudioYoga Studio acquisitions are SBA 7(a) eligible, meaning buyers can finance up to 90% of the purchase price. This expands the qualified buyer pool significantly and allows first-time acquirers to close with 10% down. Typical SBA terms run 10 years at prime + 2.75%. Sellers are often asked to carry a 5–10% note alongside SBA financing to satisfy the lender's equity requirement.
Typical acquirer profile for this segment
A wellness-passionate individual buyer or career transitioner using SBA financing, an existing fitness or wellness business owner looking to add a complementary location, or a small private equity-backed platform consolidating boutique fitness studios in a regional market
What to investigate before buying a Yoga Studio business
Seller Intelligence
Who sells Yoga Studio businesses?
Owner-operator yoga studio founders aged 45–65 approaching retirement, burnout-driven instructors who built a studio but no longer want daily operations, wellness entrepreneurs seeking to monetize a decade of community building, and multi-location owners divesting underperforming locations
Typical exit timeline: 12–24 months
Yoga Studio businesses in the $500K–$3M revenue range typically sell for 2.5–4.5× EBITDA. Established yoga studio with $300K–$2M revenue, positive EBITDA margins of 15–25%, strong membership base (60%+ recurring revenue), clean lease with favorable terms and transfer provisions, tenured instructor team, and demonstrated community following
Yoga Studio businesses typically trade at 2.5–4.5× EBITDA in the lower middle market. The market is highly fragmented with stable demand, which puts pressure on pricing.
Yoga Studio businesses are SBA 7(a) eligible, making them accessible to first-time buyers. Asset purchase with seller financing (10–20%) tied to client retention milestones over 12 months post-close
Key due diligence areas include: Membership metrics: active member count, churn rate, average revenue per member, and recurring vs. drop-in revenue split; Lease assignment terms, remaining lease duration, rent escalation clauses, and landlord approval requirements; Instructor contracts, non-solicitation agreements, and key-person dependency risk; Software and CRM data (e.g., Mindbody) for historical attendance, retention, and revenue trends; Licensing, certifications, and compliance with local zoning and health department regulations.
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