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Highly fragmented · $11–13 billion (U.S. yoga industry, including studios, apparel, and equipment)

Acquire a Yoga Studio
Business

Q: What EBITDA multiple do Yoga Studio businesses sell for?

Yoga Studio businesses typically sell for 2.5–4.5× EBITDA in the lower middle market ($1M–$5M revenue). Highly fragmented market with stable demand.

Q: How do I buy a Yoga Studio business with an SBA loan?

Yes, Yoga Studio businesses are SBA 7(a) eligible. Asset purchase with seller financing (10–20%) tied to client retention milestones over 12 months post-close

Q: What should I look for when buying a Yoga Studio business?

Key due diligence areas for Yoga Studio acquisitions include: Membership metrics: active member count, churn rate, average revenue per member, and recurring vs. drop-in revenue split; Lease assignment terms, remaining lease duration, rent escalation clauses, and landlord approval requirements; Instructor contracts, non-solicitation agreements, and key-person dependency risk; Software and CRM data (e.g., Mindbody) for historical attendance, retention, and revenue trends; Licensing, certifications, and compliance with local zoning and health department regulations.

Yoga studios are community-anchored wellness businesses offering group and private instruction across a variety of yoga disciplines, often supplemented by retail merchandise, workshops, and teacher training programs. The industry operates within the broader $35B U.S. fitness and wellness market and is characterized by strong local brand loyalty, recurring membership revenue models, and a predominantly owner-operated landscape. Post-pandemic recovery has been uneven, with studios that adapted to hybrid in-person and digital offerings showing stronger resilience.

Who buys these: Fitness enthusiasts, wellness entrepreneurs, former corporate professionals seeking lifestyle businesses, existing gym or studio owners looking to expand, and private equity-backed wellness platform operators

2.5–4.5×

Typical EBITDA multiple

$500K–$3M

Revenue range

Stable

Market trend

SBA Eligible

7(a) financing available

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Typical Acquisition Criteria

Established yoga studio with $300K–$2M revenue, positive EBITDA margins of 15–25%, strong membership base (60%+ recurring revenue), clean lease with favorable terms and transfer provisions, tenured instructor team, and demonstrated community following

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Buyer Pain Points

1High instructor turnover and dependency on key teachers who may leave and take clients
2Uncertain revenue due to class-based or drop-in pricing rather than predictable recurring memberships
3Difficulty assessing the true loyalty of the customer base post-acquisition
4Lease terms and studio buildout costs creating significant fixed overhead risk
5Limited scalability of a single-location studio without a strong systems and brand foundation

Common Deal Structures

1Asset purchase with seller financing (10–20%) tied to client retention milestones over 12 months post-close
2SBA 7(a) loan covering 70–80% of purchase price with buyer equity injection of 10–15% and seller note for balance
3Earnout structure where a portion of purchase price is contingent on membership retention and revenue performance over 12–24 months

Due Diligence Focus Areas

Key items to investigate when evaluating a Yoga Studio acquisition

Membership metrics: active member count, churn rate, average revenue per member, and recurring vs. drop-in revenue split
Lease assignment terms, remaining lease duration, rent escalation clauses, and landlord approval requirements
Instructor contracts, non-solicitation agreements, and key-person dependency risk
Software and CRM data (e.g., Mindbody) for historical attendance, retention, and revenue trends
Licensing, certifications, and compliance with local zoning and health department regulations

Competitive Moats

Deep community loyalty and interpersonal relationships that create high switching costs and organic referral networks
Recurring membership revenue model providing predictable monthly cash flow relative to transaction-based fitness businesses
Low capital intensity relative to equipment-heavy gyms, with studio buildout serving as a significant barrier to new local competitors

Key Industry Risks

⚠Sensitivity to discretionary consumer spending during economic downturns, as yoga memberships are often among the first expenses cut
⚠Intense local competition from boutique fitness alternatives (Pilates, barre, cycling) and low-cost digital platforms like Peloton and Alo Moves
⚠Instructor recruitment and retention challenges in a market with a limited pool of certified, experienced teachers

Seller Intelligence

Who sells Yoga Studio businesses?

Owner-operator yoga studio founders aged 45–65 approaching retirement, burnout-driven instructors who built a studio but no longer want daily operations, wellness entrepreneurs seeking to monetize a decade of community building, and multi-location owners divesting underperforming locations

Typical exit timeline: 12–24 months

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Frequently Asked Questions

How much does a Yoga Studio business cost?

Yoga Studio businesses in the $500K–$3M revenue range typically sell for 2.5–4.5× EBITDA. Established yoga studio with $300K–$2M revenue, positive EBITDA margins of 15–25%, strong membership base (60%+ recurring revenue), clean lease with favorable terms and transfer provisions, tenured instructor team, and demonstrated community following

What EBITDA multiple do Yoga Studio businesses sell for?

Yoga Studio businesses typically trade at 2.5–4.5× EBITDA in the lower middle market. The market is highly fragmented with stable demand, which puts pressure on pricing.

How do I buy a Yoga Studio business with an SBA loan?

Yoga Studio businesses are SBA 7(a) eligible, making them accessible to first-time buyers. Asset purchase with seller financing (10–20%) tied to client retention milestones over 12 months post-close

What should I look for when buying a Yoga Studio business?

Key due diligence areas include: Membership metrics: active member count, churn rate, average revenue per member, and recurring vs. drop-in revenue split; Lease assignment terms, remaining lease duration, rent escalation clauses, and landlord approval requirements; Instructor contracts, non-solicitation agreements, and key-person dependency risk; Software and CRM data (e.g., Mindbody) for historical attendance, retention, and revenue trends; Licensing, certifications, and compliance with local zoning and health department regulations.

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