Empire Flippers is a well-run curated broker marketplace for online businesses — but the broker model means they control the process, charge success fees of 5–15% of deal value, and cover only digital businesses. On a $1M deal, that success fee is $50K–$150K out of the buyer's pocket. DealFlow OS is self-directed, charges no success fees, and covers all industries — brick-and-mortar, healthcare, trades, services — at $79/month for buyers.
What Is Empire Flippers?
Empire Flippers is a curated online business marketplace and broker service. It was founded in 2011 and has facilitated over $500M in online business transactions. The platform specializes in content sites, SaaS businesses, Amazon FBA stores, e-commerce brands, and other digital business models.
Empire Flippers vets every listing before it goes live — verifying revenue, traffic, and financials — which produces higher listing quality than open marketplaces. Buyers can browse verified businesses, request financials after signing an NDA, and work through the transaction with Empire Flippers acting as the broker intermediary.
The model is broker-led: Empire Flippers manages the sales process, coordinates due diligence, handles escrow, and earns a success fee on closed transactions. This reduces friction for sellers but comes at a significant cost to buyers.
Where Empire Flippers Falls Short for SMB Acquisitions
Empire Flippers works well if you are buying a content site or Amazon FBA business and are comfortable with a broker-managed process. For buyers targeting operating businesses outside the digital world, the gaps are structural.
- Success fees of 5–15% of deal value — $50K–$150K on a $1M acquisition
- Digital-only inventory — no brick-and-mortar, healthcare, trades, or Main Street businesses
- Broker controls the process — buyers cannot negotiate directly, move at their own pace, or run their own due diligence workflow
- No SBA calculator — digital business acquisitions are typically all-cash or earnout, not SBA-financed
- No seller financing frameworks — Empire Flippers deals rarely involve seller notes in the traditional SMB sense
- No EBITDA-based valuation for physical businesses — digital businesses trade on revenue multiples
- Limited inventory — curated selection means far fewer deals than open marketplaces
- No CRM pipeline for independent buyers — the broker manages the pipeline, not the buyer
DealFlow OS vs Empire Flippers: Feature Comparison
| Feature | DealFlow OS | Empire Flippers | |---|---|---| | Deal marketplace | ✓ Two-sided, US-focused, all industries | ✓ Curated online businesses only | | LOI generator | ✓ Built-in, deal-specific | ✗ Broker-managed | | SBA calculator | ✓ 7(a) loan modeling tool | ✗ Not available | | EBITDA estimator | ✓ Industry-specific multiples | ✗ Revenue multiple focused | | Data room | ✓ Secure document sharing | ✓ Broker-managed data room | | CRM pipeline | ✓ Stage-based deal tracking | ✗ Broker manages | | Seller financing tools | ✓ Seller note structuring | ✗ Not available | | Pricing | $79/mo buyer, $97/mo seller | 5–15% success fee | | SBA deal support | ✓ Full workflow | ✗ None | | Document generation | ✓ LOI, NDA, term sheets | ✓ Broker-prepared docs |
The success fee math is stark. Empire Flippers charges 5% on deals over $1M, scaling higher on smaller deals. On a $1.5M acquisition: 5% = $75K success fee. On a $750K acquisition: 8% = $60K success fee. DealFlow OS charges $79/month — a buyer closing one deal per year pays under $1,000 for the entire platform.
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The EBITDA estimator calculates fair market value ranges for operating businesses — so you know what a business is worth before you pay a broker to tell you.
Open EBITDA Estimator →Why Operators Choose DealFlow OS
**$75K–$150K in success fees is your equity injection.** On a $1.5M SBA acquisition, the buyer's equity injection is $150K (10%). Empire Flippers' 5% success fee on that same deal is $75K — half your equity injection. That capital could be used to fund working capital, capex improvements, or the first year of debt service reserves. DealFlow OS charges $79/month and takes no cut of the transaction.
**Self-directed buyers close faster.** When a broker manages the process, every communication goes through an intermediary. Buyers who run their own process — using DealFlow OS's CRM pipeline, LOI generator, and data room — move faster, build direct seller relationships, and often get better deal terms because of it. Sellers appreciate buyers who are prepared and decisive.
**Main Street businesses are where SBA financing shines.** A dental practice generating $800K revenue and $300K EBITDA is valued at 3.5–4.5x EBITDA ($1.05M–$1.35M). At 10% down, SBA 7(a) finances the acquisition for $105K–$135K equity injection. Empire Flippers has no listing of that business, no tool to value it, and no framework to structure the SBA loan. DealFlow OS covers all three.
**Seller notes are standard at this deal size.** When the SBA maximum ($5M) or the equity injection floor (10%) creates a gap in the financing stack, seller notes bridge it. A $2.5M acquisition with a $250K equity injection and $1.9M SBA loan might need a $350K seller note to close the gap. DealFlow OS structures that note — rate, term, standby provisions — within the platform.
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If you are buying an operating business — not a content site — Empire Flippers is the wrong marketplace. DealFlow OS covers all industries, charges no success fees, and gives you the full deal stack at $79/month.
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Get full access to the deal marketplace, LOI generator, SBA calculator, EBITDA estimator, data room, and CRM pipeline — free for 7 days, then $79/month.
Start Your Free 7-Day Pro Trial →Frequently Asked Questions
**What types of businesses does Empire Flippers list?** Empire Flippers focuses on online businesses: content sites, SaaS, Amazon FBA, Shopify stores, and other digital revenue models. Brick-and-mortar businesses, healthcare practices, trades companies, and service businesses are not listed on the platform.
**How much does Empire Flippers charge in success fees?** Empire Flippers charges a tiered success fee: approximately 15% on deals under $1M, 10% on deals between $1M and $5M, and 5% on deals over $5M. These fees are paid by the buyer. On a $800K deal, the fee is $120K. On a $1.5M deal, the fee is $75K.
**Can a buyer negotiate directly with sellers on Empire Flippers?** No. Empire Flippers acts as the broker intermediary throughout the process. All communication goes through the brokerage team. DealFlow OS is a direct marketplace — buyers and sellers communicate and negotiate without an intermediary.
**Does DealFlow OS have curated, verified listings like Empire Flippers?** DealFlow OS verifies seller intent and requires listings to include financial documentation. The verification model is different from Empire Flippers' manual vetting, but the platform includes tools — like the EBITDA estimator and SBA calculator — that help buyers independently validate asking prices rather than relying entirely on broker-vetted information.
**Why do self-funded buyers prefer a platform without a broker?** Self-funded searchers and independent operators typically want to run their own acquisition process — selecting targets, building seller relationships, managing due diligence, and structuring deals on their own timeline. A broker-mediated marketplace adds an intermediary who charges a significant fee and controls the communication flow. DealFlow OS gives buyers direct access to sellers and the tools to run a professional process independently.
Empire Flippers is a credible broker for digital business acquisitions. For the operator buying a physical business — or any buyer unwilling to pay 5–15% of deal value in success fees — DealFlow OS is the direct alternative: self-directed, no success fees, all industries, full deal stack at $79/month.
No Success Fees. No Broker. Just Deal Tools.
Full deal platform for $79/month — LOI generator, SBA calculator, EBITDA estimator, data room, and CRM pipeline across all industries.
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