A practical LOI framework built for dermatology acquisitions — covering MSO structures, physician retention, payer mix contingencies, and cosmetic revenue valuation in the $1M–$5M revenue range.
A Letter of Intent (LOI) is the critical first binding step in acquiring a dermatology practice. It establishes the proposed purchase price, deal structure, exclusivity period, and key conditions before both parties commit to full legal documentation. In dermatology M&A, the LOI carries outsized importance because of the sector's unique complexity: state corporate practice of medicine (CPOM) laws often require an MSO structure rather than a direct equity purchase, physician non-competes must be carefully scoped, and the blended nature of medical versus cosmetic revenue creates valuation disputes that must be addressed early. Whether you are a private equity-backed roll-up platform adding a geographic location or an independent physician entrepreneur using SBA 7(a) financing, a well-drafted dermatology LOI protects your position, signals deal sophistication to the seller, and prevents costly surprises in due diligence. This guide walks through each section of a standard dermatology practice LOI with example language, negotiation notes, and the most commonly overlooked terms specific to physician practice acquisitions.
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Identifies the buyer entity, the seller (typically the physician owner or professional corporation), and the target practice entity. In dermatology, this section must acknowledge whether the transaction will proceed as an asset purchase through an MSO structure, a stock purchase of the professional corporation, or a hybrid arrangement. Clarify early whether a management services organization will be formed or already exists on the buyer side.
Example Language
This Letter of Intent is entered into as of [Date] by and between [Buyer Entity Name], a [State] limited liability company ('Buyer'), and [Seller Physician Name / Professional Corporation Name], a [State] professional corporation ('Seller'), with respect to the proposed acquisition of substantially all of the operating assets of [Practice Name] ('the Practice'), a dermatology practice located at [Address]. The parties intend to structure the transaction as an asset purchase by Buyer's affiliated Management Services Organization ('MSO'), with the licensed dermatology services to remain under a reconstituted physician-owned professional entity, consistent with applicable corporate practice of medicine laws in the State of [State].
💡 Sellers should confirm the buyer has healthcare legal counsel familiar with CPOM law in their state before signing. Buyers operating roll-up platforms should insert the specific MSO entity name rather than a placeholder — it signals operational readiness. If the buyer is an individual physician using SBA financing, note that SBA 7(a) loans cannot flow through an MSO for the clinical entity; structure must be carefully reviewed with an SBA-approved lender and healthcare attorney before the LOI is finalized.
Purchase Price and Valuation Basis
States the proposed total enterprise value, the basis on which it was calculated (typically a multiple of trailing twelve-month or last full-year EBITDA), and how the purchase price is allocated between tangible assets, goodwill, and any cosmetic revenue premium. Dermatology practices in the lower middle market typically trade at 4x–7x EBITDA, with premium multiples awarded for strong cosmetic revenue, multiple licensed providers, and diversified payer mix.
Example Language
Buyer proposes a total purchase price of $[X,XXX,000] ('Purchase Price'), representing approximately [5.0x] times the Practice's trailing twelve-month adjusted EBITDA of $[XXX,000] as reported for the period ending [Date]. The Purchase Price shall be allocated as follows: (i) tangible assets including medical equipment, furniture, and supplies at fair market value estimated at $[XXX,000]; (ii) assignable payer contracts and patient records at $[XXX,000]; and (iii) goodwill and going-concern value, including the established cosmetic revenue book of business (Botox, dermal fillers, laser services), at $[X,XXX,000]. Final allocation shall be subject to mutual agreement and tax advisor review prior to closing.
💡 Sellers with meaningful cosmetic revenue (greater than 25% of total collections) should push for the LOI to explicitly acknowledge the cash-pay aesthetic book as a premium line item — buyers sometimes undervalue it by blending it into a single EBITDA multiple. Buyers should clarify whether the stated EBITDA has been adjusted for physician compensation above or below market, personal expenses run through the practice, or one-time items such as PPP loan forgiveness. Request a quality of earnings scope disclosure before finalizing the purchase price in the LOI.
Deal Structure and Payment Terms
Describes how the purchase price will be funded, including equity, debt (SBA or conventional), seller note, and any earnout component tied to post-close performance. In dermatology, earnouts are common when a significant portion of revenue is tied to the selling physician's patient relationships or cosmetic client base, particularly in solo practices.
Example Language
The Purchase Price shall be funded as follows: (i) $[X,XXX,000] in cash at closing, funded through a combination of Buyer's equity contribution and an SBA 7(a) loan commitment from [Lender Name]; (ii) a Seller Note in the amount of $[XXX,000] bearing interest at [6.0]% per annum, with a [24]-month term, subordinated to senior lender requirements; and (iii) an earnout of up to $[XXX,000] payable over [24] months post-close based on the Practice achieving EBITDA of no less than $[XXX,000] in each of the two post-close fiscal years, measured quarterly. Seller's continued employment as a licensed dermatologist for the earnout period is a condition of earnout eligibility.
💡 Sellers should negotiate a floor on the earnout with clearly defined, objectively measurable metrics — avoid vague language such as 'practice performance.' Insist that earnout calculations exclude buyer-imposed overhead allocations from the MSO management fee that were not present pre-close. Buyers using SBA 7(a) financing should confirm with their lender that the seller note structure complies with SBA standby debt requirements, as SBA loans typically require the seller note to be on full standby for the life of the SBA loan.
Exclusivity and No-Shop Period
Grants the buyer an exclusive negotiating window during which the seller agrees not to solicit or entertain competing offers. This section is critical in dermatology acquisitions where roll-up platforms may be competing for the same target simultaneously.
Example Language
Upon execution of this Letter of Intent, Seller agrees to grant Buyer an exclusive negotiating period of [60] days ('Exclusivity Period'), commencing on the date of execution. During the Exclusivity Period, Seller shall not, directly or through any broker, advisor, or agent, solicit, encourage, or entertain any offer, inquiry, or proposal from any third party regarding the sale, merger, or other disposition of the Practice or its assets. Buyer agrees to pursue due diligence and definitive documentation in good faith during this period. The Exclusivity Period may be extended by mutual written agreement for an additional [30] days if due diligence is substantially complete but definitive documents remain in negotiation.
💡 Sixty days is standard for dermatology acquisitions, but sellers should resist exclusivity periods exceeding 90 days without a clear milestone schedule from the buyer. Buyers should pair the exclusivity grant with a break-up fee provision (typically 1%–2% of purchase price) payable to the seller if the buyer terminates without cause, as a good-faith signal. Roll-up platforms with established due diligence processes should push for 45-day exclusivity to reduce seller anxiety and accelerate momentum.
Due Diligence Conditions and Access
Outlines the scope of buyer's due diligence investigation and seller's obligations to provide access to financial records, payer contracts, employment agreements, malpractice history, and compliance documentation. Dermatology-specific due diligence is particularly involved given HIPAA requirements, state licensing complexity, and the dual revenue model.
Example Language
Buyer's obligation to proceed to closing is conditioned upon completion of satisfactory due diligence, including but not limited to: (i) review of three years of financial statements and tax returns with revenue segmented between medical dermatology and cosmetic/aesthetic services; (ii) review of all payer contracts, current reimbursement rates, and accounts receivable aging; (iii) review of all physician, PA, and NP employment agreements, non-compete covenants, and licensure status; (iv) review of malpractice claims history for the trailing five years and confirmation of current liability insurance structure (occurrence vs. claims-made) and tail coverage obligations; (v) confirmation of compliance with state corporate practice of medicine regulations and review of any outstanding state medical board actions; and (vi) review of facility lease, renewal options, and landlord consent to assignment. Seller shall provide a secure data room with all requested materials within [10] business days of LOI execution.
💡 Sellers should pre-organize a data room before LOI execution to reduce the due diligence period and maintain deal momentum. Buyers must pay particular attention to payer contract assignability — many commercial payer contracts require notice or consent for assignment, which can delay closing by 60–90 days if not addressed early. HIPAA-compliant data room platforms are non-negotiable; never transmit patient records or PHI via standard email during the due diligence process.
Physician Transition and Employment Terms
Addresses the selling physician's post-close role, compensation structure, duration of the transition employment agreement, and scope of any non-compete covenant. This is often the most heavily negotiated section in a dermatology LOI because physician retention directly affects patient continuity, payer contract standing, and earnout achievement.
Example Language
As a material condition of closing, Seller (Dr. [Name]) agrees to enter into a post-close Employment Agreement with the reconstituted physician professional entity for a minimum period of [24] months following the closing date ('Transition Period'), at a base compensation of $[XXX,000] per annum plus production-based incentive compensation. Following the Transition Period, Seller shall be subject to a non-compete covenant restricting the practice of medical and cosmetic dermatology within a [10]-mile radius of the Practice's primary location for a period of [2] years. The enforceability of such covenant shall be subject to applicable state law, and parties agree to engage local healthcare legal counsel to confirm enforceability prior to execution of the definitive employment agreement.
💡 Non-compete enforceability varies significantly by state — California, Minnesota, and North Dakota severely restrict or prohibit physician non-competes, while states like Texas and Florida allow them with reasonable scope. Buyers must confirm enforceability before relying on the non-compete as a deal protection mechanism. Sellers should negotiate the non-compete radius carefully relative to actual patient draw area — a 10-mile radius in a dense urban market is very different from a 10-mile radius in a rural setting. Both parties should resist vague transition language; specificity about FTE commitment, patient handoff protocols, and new provider hiring timelines will prevent post-close disputes.
Representations and Warranties Framework
Sets expectations for the representations and warranties that will be included in the definitive purchase agreement. While the LOI does not bind the parties to specific reps and warranties, outlining key areas signals buyer expectations and allows the seller to flag potential disclosure issues early.
Example Language
The definitive Purchase Agreement will include customary representations and warranties from Seller, including but not limited to: (i) accuracy of financial statements and absence of undisclosed liabilities; (ii) validity and assignability of all payer contracts and provider enrollment numbers (NPIs, Medicare/Medicaid provider numbers); (iii) absence of pending or threatened malpractice litigation or state medical board proceedings; (iv) compliance with HIPAA, OSHA, and applicable state healthcare regulations; (v) current status of all physician and mid-level provider licenses and DEA registrations; and (vi) no material adverse change in patient volume, revenue, or staffing since the most recent financial statement date. Survival period and indemnification caps will be negotiated in the definitive agreement, with a general indemnification cap of [100]% of the Purchase Price and a de minimis basket of $[25,000].
💡 Sellers should expect buyers to push for extended survival periods on healthcare compliance and tax representations — 3–5 years is common versus the 12–18 month standard for general business reps. Buyers should consider Representations and Warranties (R&W) insurance for transactions above $3M enterprise value as an alternative to excessive escrow holdbacks, particularly where the selling physician is retiring and may have limited post-close financial capacity to fund indemnification claims. Always include a specific rep on Medicare and Medicaid billing compliance given OIG and CMS audit exposure.
Conditions to Closing
Lists the material conditions that must be satisfied before either party is obligated to close the transaction. In dermatology acquisitions, closing conditions frequently include third-party regulatory approvals, payer contract assignments, and lease landlord consents that are outside the parties' direct control.
Example Language
The obligation of both parties to consummate the transaction shall be subject to satisfaction (or waiver) of the following conditions prior to or at closing: (i) execution of definitive transaction documents satisfactory to both parties; (ii) receipt of SBA loan commitment letter and funding confirmation from [Lender]; (iii) assignment or consent to assignment of all material payer contracts covering no less than [80]% of current annual collections; (iv) landlord consent to lease assignment and confirmation of lease term extending no less than [36] months from closing date; (v) no material adverse change in Practice revenue, patient volume, or physician staffing between LOI execution and closing; (vi) Seller's delivery of tail malpractice insurance coverage for claims arising prior to closing; and (vii) confirmation from healthcare legal counsel that the proposed MSO structure complies with applicable state corporate practice of medicine laws.
💡 Payer contract assignment is frequently the longest-lead-time item in a dermatology closing — buyers should initiate payer notifications within the first two weeks of due diligence, not at the end. Sellers should push back on open-ended 'material adverse change' clauses; insist on defining 'material' as a quantitative threshold (e.g., greater than 15% decline in monthly collections). Tail malpractice coverage can be expensive — determine in the LOI which party bears this cost, as it can range from $20,000 to $100,000+ depending on claims history and coverage limits.
EBITDA Normalization and Physician Compensation Adjustment
In dermatology practices where the owner-physician earns above or below market compensation, the stated EBITDA may be materially misleading. Buyers should normalize EBITDA by replacing actual physician compensation with a market-rate benchmark (typically $350,000–$500,000 for a board-certified dermatologist in most markets). Sellers should ensure any add-backs are legitimate, documented, and defensible — particularly for personal vehicle expenses, travel, and continuing education costs run through the practice.
Cosmetic Revenue Attribution and Earnout Linkage
Cash-pay cosmetic revenue from Botox, fillers, laser treatments, and body contouring often carries margins of 60%–80% and attracts premium buyer interest. However, if this revenue is primarily relationship-driven by the selling physician, buyers may discount it heavily or tie its valuation to a post-close earnout. Sellers should document cosmetic revenue at the patient level rather than the provider level where possible, demonstrating that the book is attributable to the practice brand, not solely the departing physician.
Non-Compete Scope, Geography, and Enforceability
A dermatology non-compete that is unenforceable under state law provides the buyer with no meaningful protection against the seller reopening a competing practice nearby. Before agreeing to LOI price and terms, buyers must confirm enforceability in the applicable state and scope the radius to the actual patient service area. Sellers should negotiate carve-outs for telemedicine, academic appointments, and part-time locum work outside the restricted zone, and should confirm that the non-compete runs from the end of the transition employment period rather than the closing date.
Payer Contract Continuity and Medicare Provider Enrollment
If the selling physician is the enrolled Medicare and Medicaid provider, their departure post-close creates a gap in billing eligibility that can disrupt revenue for 60–120 days while new providers complete enrollment. Buyers should require seller cooperation on provider enrollment transitions as a closing condition and negotiate a specific covenant requiring the seller to maintain active enrollment and cooperate with re-enrollment processes during the transition period. Sellers should document all payer contract terms and confirm that contracts are assignable or replaceable before executing an LOI.
MSO Management Fee Structure and Post-Close Economics
Where an MSO structure is required by state CPOM law, the management fee paid by the physician professional entity to the MSO must reflect fair market value for the services rendered. An improperly structured or inflated management fee can create Stark Law and Anti-Kickback Statute exposure. Both parties should require a fair market value opinion from a qualified healthcare valuation firm as part of the LOI conditions, and the management fee structure should be disclosed to the SBA lender if SBA financing is involved.
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Most LOIs are partially binding and partially non-binding. The binding sections typically include the exclusivity or no-shop period, confidentiality obligations, and any break-up fee provisions. The purchase price, deal structure, and closing conditions are generally non-binding until the definitive purchase agreement is executed. In dermatology acquisitions, it is especially important to confirm which CPOM compliance representations, if any, are included in the binding portions of the LOI, as these can affect deal structure flexibility during due diligence.
Most dermatology practice acquisitions in the $1M–$5M revenue range take 90–150 days from LOI execution to closing. The primary variables that extend timelines are SBA loan processing (typically 60–90 days), payer contract assignment notifications (60–90 days), commercial lease landlord consent, and the time required to structure and validate the MSO arrangement under state CPOM law. Sellers who pre-organize their data room and address payer assignability before going to market can meaningfully compress this timeline.
Dermatology practices in the lower middle market typically trade at 4x–7x adjusted EBITDA. Solo practices with heavy Medicare dependency and single-physician revenue concentration trade toward the lower end of this range. Multi-provider practices with 25%+ cosmetic revenue, diversified payer mix, and established mid-level support staff (PAs and NPs) attract multiples toward the higher end, particularly from PE-backed roll-up platforms that can apply platform-level multiples to tuck-in acquisitions.
SBA 7(a) loans can be used to acquire dermatology practices, but the MSO structure creates important complications. SBA loans cannot flow through the MSO to capitalize the physician professional entity directly in most structures. The SBA-eligible entity must be the operating business with tangible assets, revenue, and employees — which in a CPOM-compliant structure is typically the MSO itself. Buyers should engage an SBA lender with healthcare industry experience and pair them with a healthcare M&A attorney to design a compliant structure before the LOI is finalized.
Yes, and this is one of the most important LOI provisions specific to dermatology. Cosmetic revenue (Botox, fillers, laser, body contouring) is typically cash-pay, carries higher margins, and is growing faster than medical dermatology reimbursement. Buyers may attempt to blend all revenue into a single EBITDA multiple, which undervalues the cosmetic book. Sellers with strong cosmetic revenue should push for the LOI to explicitly acknowledge the cosmetic revenue contribution and reflect a premium allocation in the goodwill breakdown or purchase price structure.
A selling dermatologist's refusal to sign a non-compete is a significant deal risk and should be surfaced at the LOI stage rather than during definitive agreement negotiations. Buyers have several options: reduce the purchase price to reflect the key-person risk, require a larger portion of the purchase price to be held in escrow or paid as an earnout contingent on patient retention, or structure a longer transition employment period with stronger restrictive covenants during the employment term. In states where post-employment non-competes are unenforceable for physicians, buyers should rely primarily on non-solicitation and confidentiality covenants during the employment period.
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