LOI Template & Guide · Meal Prep & Delivery Service

Letter of Intent Template for Acquiring a Meal Prep & Delivery Service

A field-ready LOI framework built for subscription meal businesses — covering subscriber retention earnouts, commercial kitchen lease transfer, food safety license continuity, and SBA financing terms specific to the lower middle market.

An LOI (Letter of Intent) is the critical first written commitment in acquiring a meal prep and delivery business. It outlines the proposed purchase price, deal structure, due diligence timeline, and key conditions before a formal purchase agreement is drafted. In the meal prep and delivery sector, a well-constructed LOI must address issues unique to subscription food businesses: recurring revenue quality, commercial kitchen lease transferability, health department license continuity, and the seller's operational role post-close. Deals in this industry typically close at 2.5x–4.5x SDE, with purchase prices ranging from $750K to $5M+ depending on subscriber retention, revenue mix, and kitchen infrastructure. Because buyer confidence hinges on verifying that subscription revenue will survive ownership transition, smart LOIs in this space frequently include earnout provisions tied to 12-month post-close subscriber retention. This guide walks through each section of the LOI with example language and negotiation guidance tailored to meal prep acquisitions.

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LOI Sections for Meal Prep & Delivery Service Acquisitions

Buyer and Seller Identification

Clearly identify the acquiring entity (buyer) and the selling entity or individual (seller), including the legal business name, entity type, and state of formation. For meal prep businesses, confirm whether the seller is an individual owner-operator, an LLC, or a corporation, as this affects license transferability and SBA eligibility.

Example Language

This Letter of Intent is submitted by [Buyer Name], a [State] limited liability company ('Buyer'), to [Seller Name], a [State] limited liability company operating under the trade name [DBA/Brand Name] ('Seller'). Buyer intends to acquire substantially all assets of Seller's meal preparation and delivery business operating at [Primary Kitchen Address] and serving customers in [Geographic Market].

💡 Verify that the entity named on the commercial kitchen lease, health department permit, and supplier contracts matches the selling entity. Mismatches are common in owner-operated meal prep businesses and must be resolved before closing. If the seller operates under a beloved local brand name, explicitly include the trade name, social media handles, and customer-facing domain in the asset schedule.

Purchase Price and Valuation Basis

State the proposed total purchase price, the SDE multiple applied, and the trailing earnings period used to derive the valuation. Meal prep businesses are valued on Seller's Discretionary Earnings (SDE), which should be clearly defined and agreed upon before the LOI is signed.

Example Language

Buyer proposes a total purchase price of $[X,XXX,000], representing approximately [X.Xx] times Seller's trailing twelve-month Seller's Discretionary Earnings of $[XXX,000] as represented by Seller. This valuation is contingent upon verification of SDE through due diligence, including review of CPA-prepared or reviewed financial statements, tax returns, and add-back schedules for the most recent 24-month period.

💡 Expect sellers to present high add-back figures for personal vehicle use, family salaries, and owner health insurance — all common in meal prep businesses. Scrutinize any add-backs for costs that a new owner would actually incur, such as a paid kitchen manager to replace the selling owner's labor. Negotiate the right to re-price the deal if verified SDE falls more than 10–15% below the seller's represented figure. For businesses with strong subscription retention, a multiple at the higher end of the 2.5x–4.5x range is defensible.

Deal Structure and Financing

Outline how the purchase will be funded, including the proposed SBA loan amount, buyer equity injection, and any seller note or earnout. SBA 7(a) financing is widely available for meal prep businesses meeting minimum criteria, but lender approval depends heavily on documented recurring revenue.

Example Language

The proposed transaction will be structured as follows: (i) SBA 7(a) loan financing of approximately $[X,XXX,000] (subject to lender approval); (ii) Buyer equity injection of $[XXX,000] representing approximately [10–20]% of the total purchase price; (iii) Seller note of $[XXX,000] equal to approximately [5–10]% of the purchase price, subordinated to the SBA lender, repayable over [24–36] months at [5–6]% annual interest; and (iv) a performance-based earnout of up to $[XXX,000] tied to post-close subscriber retention thresholds as further described herein.

💡 SBA lenders will require at least 2 years of clean tax returns and may apply a haircut to subscription revenue that is not under multi-month contracts. Position the seller note as both an alignment mechanism and a lender confidence signal — SBA lenders view seller participation favorably. If the business relies heavily on one-time or seasonal corporate catering orders, expect the lender to underwrite at a lower revenue base than the seller prefers.

Earnout Tied to Subscriber Retention

Define the earnout structure tied to post-close recurring subscriber performance, which is the most critical risk-mitigation mechanism in meal prep acquisitions. The earnout protects the buyer if churn accelerates following ownership transition.

Example Language

In addition to the base purchase price, Seller shall be eligible to receive an earnout payment of up to $[XXX,000] based on the following subscriber retention benchmarks measured over the 12 months following the Closing Date: (i) 100% of earnout payable if average monthly active subscribers exceed [X,XXX] with a monthly churn rate at or below [4%]; (ii) 75% of earnout payable if average monthly active subscribers are between [X,XXX] and [X,XXX] with monthly churn between [4%] and [6%]; (iii) no earnout payable if average monthly active subscribers fall below [X,XXX] or monthly churn exceeds [6%]. Subscriber counts and churn calculations shall be derived from Seller's CRM and billing platform records, with monthly reporting obligations during the earnout period.

💡 Sellers will resist earnouts that feel punitive or that they perceive as reducing their guaranteed payout. Frame the earnout as upside — a way for sellers to capture additional value if their loyal customer base stays with the new owner. Negotiate a clear, auditable definition of 'active subscriber' tied to billing records, not self-reported customer counts. Consider capping the earnout measurement period at 12 months rather than 24, as 24-month earnouts often create disputes and relationship friction.

Assets Included in the Sale

Enumerate all assets being transferred, including tangible equipment, intellectual property, customer data, contracts, and licenses. For meal prep businesses, the completeness of this section directly determines what the buyer is actually receiving.

Example Language

The proposed acquisition includes all assets used in the operation of Seller's meal preparation and delivery business, including but not limited to: (i) commercial kitchen equipment including refrigeration units, prep stations, blast chillers, and packaging equipment; (ii) delivery vehicles and cold-chain transport infrastructure; (iii) all proprietary recipes, menu systems, and portion standardization documentation; (iv) customer subscription lists, CRM records, and communication histories; (v) the branded website, ordering platform, and mobile application; (vi) all social media accounts, trade names, and domain names; (vii) assignable supplier contracts and vendor relationships; (viii) health department licenses, food handler certifications, and commercial kitchen permits to the extent transferable; and (ix) the commercial kitchen lease, subject to landlord consent.

💡 Pay close attention to whether health department licenses are issued to the entity or the individual — in many states, these must be reapplied for rather than transferred. Negotiate a specific closing condition requiring all material licenses to be confirmed transferable or reissuable before the purchase price becomes binding. Recipes and SOPs should be specifically listed and physically delivered in escrow before close, not promised verbally.

Excluded Assets and Liabilities

Specify what the seller is retaining and which liabilities will not transfer to the buyer. Most meal prep acquisitions are structured as asset purchases, meaning the buyer assumes only specifically identified liabilities.

Example Language

The following assets are expressly excluded from this transaction: (i) Seller's personal bank accounts and cash on hand; (ii) accounts receivable generated prior to the Closing Date; (iii) any real property owned by Seller not used in the business. Buyer shall not assume any liabilities of Seller, including but not limited to: outstanding trade payables, employee wage obligations accrued prior to closing, any pending or threatened food safety or health department enforcement actions, or any existing supplier disputes.

💡 Sellers often ask buyers to assume accounts payable to reduce the cash they need at closing. Resist assuming pre-close payables unless they are clearly quantified and discounted from the purchase price. Any pending health department violations or food safety incidents must be explicitly excluded as buyer liabilities and resolved by the seller prior to close.

Due Diligence Period and Access

Define the due diligence timeline, the categories of information to be provided, and the conditions under which the buyer may terminate based on findings. Meal prep acquisitions require specialized diligence covering subscription analytics, food safety compliance, and logistics infrastructure.

Example Language

Buyer shall have [45–60] calendar days from the date of fully executed LOI ('Due Diligence Period') to conduct comprehensive business, financial, legal, and operational review. Seller agrees to provide timely access to: (i) 24 months of subscriber cohort data including MRR, monthly churn, LTV, and customer acquisition cost by channel; (ii) 3 years of CPA-reviewed P&L statements and filed tax returns; (iii) all health department licenses, inspection reports, and food safety certifications; (iv) the commercial kitchen lease and any landlord correspondence; (v) supplier contracts and 12-month purchasing history for primary ingredient vendors; and (vi) delivery logistics documentation including third-party platform agreements and associated fee schedules. Buyer may terminate this LOI without penalty during the Due Diligence Period upon written notice if findings materially differ from Seller's representations.

💡 Forty-five to sixty days is appropriate for a meal prep business in the $1M–$5M revenue range. Shorter periods favor sellers but increase buyer risk — push back on any seller insisting on 30-day diligence windows for businesses with complex subscription data. Require subscriber cohort analysis in a structured format (e.g., monthly vintage cohorts) rather than accepting a single aggregate churn number, which can obscure deteriorating retention trends.

Commercial Kitchen Lease and Facility Continuity

Address the assignment or assumption of the commercial kitchen lease as a specific closing condition, given that the kitchen is the operational backbone of any meal prep business.

Example Language

The transaction is expressly conditioned upon Buyer's receipt of written confirmation from the landlord of the commercial kitchen facility located at [Address] that the lease dated [Date] with [X] years remaining (or renewal option) will be assigned to Buyer on terms materially consistent with the existing lease. Seller shall use commercially reasonable efforts to facilitate landlord consent within [20] calendar days of LOI execution. If landlord consent is not obtained within [35] calendar days of LOI execution, either party may terminate this LOI without penalty.

💡 This is frequently the single most deal-critical item in a meal prep acquisition. Many kitchen leases in this sector are month-to-month or contain personal guarantee provisions that do not transfer. Verify remaining lease term before submitting the LOI — a business with less than 12 months on the kitchen lease is a material risk that should either reduce the purchase price or trigger re-negotiation of the lease before closing.

Seller Transition and Non-Compete

Define the seller's post-close role, transition support obligations, and restrictions on competitive activity. In owner-operated meal prep businesses, the seller's knowledge of recipes, supplier relationships, and key customer accounts is often the most valuable intangible being acquired.

Example Language

Seller agrees to provide full-time transition support for a period of [60–90] calendar days following the Closing Date at no additional compensation, covering: (i) introduction of Buyer to key suppliers and facilitation of contract assignments; (ii) hands-on training in all proprietary recipes and production SOPs; (iii) direct communication to the subscriber base and key corporate accounts to ensure continuity; and (iv) knowledge transfer regarding delivery logistics and driver relationships. Seller further agrees to a non-competition covenant restricting Seller from operating, owning, or consulting for any meal preparation or delivery business within [50] miles of [City/Market] for a period of [3] years following the Closing Date.

💡 Ninety days of transition support is the industry standard for heavily owner-dependent meal prep businesses — do not accept less than 60 days for any business where the owner manages recipes, customer relationships, and supplier negotiations personally. A 3-year, 50-mile non-compete is reasonable and defensible in court for this industry. Sellers will often try to negotiate the radius down or carve out catering activity — resist carve-outs that allow them to directly contact your acquired subscriber base.

Exclusivity and No-Shop Provision

Establish that the seller will not solicit or entertain competing offers during the due diligence period, providing the buyer with protected time to complete diligence and negotiate a purchase agreement.

Example Language

Upon execution of this LOI, Seller agrees to an exclusivity period of [45–60] calendar days ('Exclusivity Period') during which Seller shall not, directly or indirectly, solicit, negotiate, or accept any competing offer for the purchase of the business or its assets. Seller shall immediately notify Buyer in writing if any unsolicited acquisition inquiry is received during the Exclusivity Period.

💡 Sellers with multiple interested buyers may push back on exclusivity periods longer than 30 days. A 45-day exclusivity period aligned with the due diligence window is the recommended baseline. If the seller insists on a shorter period, negotiate the right to extend exclusivity by 15 days upon payment of a non-refundable deposit of $10,000–$25,000 that applies toward the purchase price at closing.

Conditions to Closing

List the specific conditions that must be satisfied before the transaction can close, protecting the buyer from being obligated to proceed if critical business facts cannot be confirmed.

Example Language

The obligations of Buyer to consummate this transaction are conditioned upon satisfaction of the following prior to closing: (i) verification of SDE within 10% of Seller's representation; (ii) confirmation of commercial kitchen lease assignment on terms acceptable to Buyer; (iii) confirmation that all health department licenses, food handler certifications, and commercial kitchen permits are current, in good standing, and transferable or reissuable to Buyer; (iv) no material adverse change in monthly active subscriber count or churn rate during the due diligence period; (v) receipt of SBA lender commitment on terms acceptable to Buyer; (vi) delivery of all proprietary recipes, production SOPs, and customer records in agreed format; and (vii) no undisclosed food safety incidents, pending regulatory actions, or supplier disputes.

💡 The 'no material adverse change' condition for subscriber counts is especially important — sellers may be tempted to reduce promotional spending or delay addressing churn during the LOI period to preserve cash. Define 'material adverse change' numerically (e.g., a decline of more than 8% in active subscribers from the most recently reported month) to avoid ambiguity at closing.

Confidentiality and Non-Disclosure

Confirm that the parties' existing NDA governs information shared during the LOI and due diligence process, and that the LOI itself is confidential.

Example Language

This LOI and all information shared in connection herewith, including financial data, subscriber metrics, recipes, supplier pricing, and customer lists, shall be treated as confidential pursuant to the Non-Disclosure Agreement executed by the parties on [Date]. Neither party shall disclose the existence of this LOI or the proposed transaction to any third party without the other party's written consent, except as required by law or to advisors, lenders, and legal counsel on a need-to-know basis.

💡 Confirm that a signed NDA is in place before sharing any subscriber cohort data or CRM records. Meal prep customer lists and subscription data are highly sensitive competitive assets — inadvertent disclosure to a competitor or to employees before closing can cause significant customer disruption. Ensure the NDA covers oral disclosures in addition to written materials.

Key Terms to Negotiate

Subscriber Retention Earnout Thresholds

The specific active subscriber count and monthly churn rate benchmarks that trigger earnout payments are among the most negotiated terms in meal prep acquisitions. Buyers should insist on thresholds derived from the business's own 12–24 month historical data, not aspirational projections. Sellers will push for lower performance thresholds and shorter measurement windows. The key is tying earnout benchmarks to objectively measurable, CRM-sourced metrics rather than revenue figures, which can be manipulated through pricing changes or one-time corporate contracts.

SDE Add-Back Definitions and Verification

Sellers in this industry routinely add back the equivalent of a full-time kitchen manager's salary (their own labor), personal vehicle expenses allocated to the business, family member wages, and above-market owner benefits. Buyers must negotiate a clear add-back schedule with documentation requirements for each item, and retain the right to renegotiate the purchase price multiple if verified SDE falls below the represented figure by more than an agreed threshold (typically 10–15%).

Commercial Kitchen Lease Terms and Rent Escalation

The remaining lease term, monthly rent, and any landlord-imposed rent escalation provisions directly affect the business's post-close cash flow and SBA debt service coverage ratio. Buyers should negotiate a minimum of 3 years of remaining lease term (or a renewal option at defined rates) as a closing condition. If the lease contains personal guarantee provisions, work with the seller and landlord to structure a buyer entity guarantee in its place rather than a personal guarantee from the acquiring individual.

Scope and Duration of Seller Transition Support

For meal prep businesses where the seller is the head of production, primary buyer relationship manager, and logistics coordinator, transition support obligations are among the most valuable terms in the deal. Negotiate explicit milestones — not just a time period — including: completion of hands-on recipe training, formal introduction to all top-20 corporate accounts, and documented knowledge transfer for at least three primary supplier relationships. Avoid accepting vague 'reasonable assistance' language; specificity protects both parties.

Non-Compete Scope and Carve-Outs

The geographic radius, duration, and activity scope of the seller's non-compete are frequently disputed in meal prep transactions. Sellers who are passionate about food often want the right to cater private events, consult for restaurants, or eventually launch a new concept. Buyers should resist any carve-out that allows the seller to maintain direct relationships with the acquired subscriber base or to operate a competing subscription meal delivery service. A 3-year, 50-mile restriction covering meal preparation, delivery subscriptions, and corporate meal service accounts is the recommended baseline.

Inventory and Perishables at Closing

Meal prep businesses carry perishable inventory with very short useful life, making the treatment of inventory at closing a meaningful negotiation point. Buyers should negotiate that only usable, non-expired perishable inventory is included in the asset purchase at cost, with an agreed cap on inventory value included in the base price. Any excess or near-expiration inventory should be excluded or heavily discounted. Conduct a physical inventory count within 48 hours of closing to verify quantities and condition.

Common LOI Mistakes

  • Accepting the seller's aggregate churn number without requiring monthly vintage cohort data — a blended annual churn rate can mask accelerating customer losses in recent months that dramatically affect the business's true recurring revenue trajectory and supportable purchase price.
  • Failing to confirm the commercial kitchen lease assignment before entering exclusivity, then discovering mid-due-diligence that the landlord will not consent to transfer or requires a significant rent increase, forcing a re-trade or deal collapse after spending $15,000–$30,000 on legal and diligence fees.
  • Structuring the earnout around total revenue rather than subscriber retention, allowing the seller to inflate post-close revenue through one-time catering events or discounted bulk orders that mask underlying subscription churn and ultimately reduce the business's long-term value.
  • Omitting a specific list of deliverables for the seller's transition period — without milestone-based obligations, sellers may provide nominal availability during the transition window while the buyer struggles to retain key corporate accounts, recreate undocumented recipes, or manage supplier relationships established over years of personal trust.
  • Assuming that health department licenses, commercial kitchen permits, and food handler certifications will automatically transfer with the business entity — in many jurisdictions, these are issued to individuals or require re-application upon change of ownership, and failing to confirm transferability before signing the LOI can add 30–90 days to the closing timeline or create regulatory gaps that jeopardize operations.

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Frequently Asked Questions

Is a Letter of Intent legally binding when acquiring a meal prep business?

Most sections of an LOI are intentionally non-binding, meaning either party can walk away before a final purchase agreement is signed. However, specific provisions — confidentiality obligations, the no-shop/exclusivity clause, and any agreed-upon deposit terms — are typically written as binding commitments. In meal prep acquisitions, it is especially important to clearly label which sections are binding versus non-binding, and to ensure that any performance representations made by the seller about subscriber counts or SDE become binding representations in the final purchase agreement, not merely informal claims made during the LOI phase.

What SDE multiple should I propose in my LOI for a meal prep and delivery business?

Lower middle market meal prep businesses typically sell at 2.5x–4.5x SDE, with the specific multiple driven by subscription retention quality, kitchen lease terms, owner dependency, and revenue mix. A business with documented monthly churn below 4%, a kitchen lease with 3+ years remaining, a diversified revenue base across individual subscribers and corporate accounts, and a trained kitchen team that can operate without the owner will command 3.5x–4.5x SDE. A highly owner-dependent business with month-to-month kitchen arrangements and undocumented recipes will realistically price at 2.5x–3.0x. Structure your LOI multiple to reflect your pre-LOI diligence findings, and always include a re-pricing right if verified SDE differs materially from the seller's representation.

How long should the due diligence period be in the LOI for a meal prep acquisition?

For meal prep and delivery businesses in the $1M–$5M revenue range, a 45–60 day due diligence period is standard and appropriate. This allows sufficient time to analyze 24 months of subscriber cohort data, review health department and food safety compliance records, inspect kitchen equipment and cold-chain logistics, verify supplier contract terms, and obtain SBA lender commitment. Sellers who push for 30-day diligence periods are often trying to limit buyer scrutiny of churn trends or compliance gaps — a compressed timeline in this industry creates real acquisition risk that post-close earnout provisions cannot fully offset.

Should I structure a meal prep acquisition as an asset purchase or a stock purchase?

The overwhelming majority of lower middle market meal prep acquisitions are structured as asset purchases, for several important reasons. Asset purchases allow the buyer to step up the tax basis of acquired assets, avoid assuming undisclosed pre-close liabilities (including food safety enforcement actions or supplier disputes), and acquire only the specific licenses, contracts, and equipment needed to operate the business. Stock purchases are occasionally used when key licenses or long-term customer contracts cannot be assigned without triggering change-of-control provisions, but even then, buyers should negotiate strong indemnification protections in the purchase agreement for any pre-close liabilities.

What happens if the seller's stated SDE cannot be verified during due diligence?

This is one of the most common deal complications in meal prep acquisitions, where commingled personal and business finances are the norm among owner-operators. Your LOI should explicitly include a re-pricing right — typically a right to renegotiate the purchase price if verified SDE falls more than 10–15% below the seller's represented figure. If the discrepancy is larger (20%+), you should retain the right to terminate the LOI without penalty and receive a refund of any good-faith deposit. Document this protection clearly in the LOI rather than relying on informal negotiations after the gap is discovered, as sellers are far more receptive to defining these mechanisms before due diligence begins than after a disappointing finding.

How do I handle the seller's personal brand and social media presence in the LOI?

This is a uniquely important issue for meal prep businesses where the founder's personal brand — Instagram following, community identity, YouTube cooking content — may be deeply intertwined with the business's customer acquisition engine. In the LOI, explicitly list all social media accounts, YouTube channels, and email newsletter lists as included assets. Then negotiate in the purchase agreement whether the seller will (i) transfer the accounts entirely to the buyer entity, (ii) maintain a limited ambassador role for a defined transition period, or (iii) hand off the accounts and agree not to publicly compete with the brand for the duration of the non-compete. Ambiguity on this point post-close can create significant customer confusion and churn.

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