Nebraska: who owns Main Street

State of Main Street Ownership — Q4 2026 · Data as of November 6, 2026

Classified businesses
69,799
Independent (no chain or franchise brand)
89.7%
US: 91.1%
List a phone number
96%
List a website
82%

Top 10 industries in Nebraska

#IndustryBusinesses
1Restaurant3,068
2Hair Salon2,408
3Real Estate2,274
4Insurance1,543
5Auto Repair1,389
6Clothing Boutique1,267
7Farm & Ranch1,241
8Bank & Credit Union1,227
9Auto Dealer1,077
10Attorney1,075

Top 5 cities by business count

  1. 1Omaha, NE20,964
  2. 2Lincoln, NE10,431
  3. 3Grand Island, NE2,321
  4. 4Kearney, NE1,842
  5. 5Norfolk, NE1,407

Cities are ranked by listed city name, not metro area: suburbs are not rolled into their metro.

Buying guides

Counts are businesses in the 390 industries the report classifies; Nebraska’s independent share is weighted by location across those industries. “Independent” means no chain or franchise brand in the listing; brand coverage is partial, so chain share is understated.

Counts describe businesses that exist, not businesses listed for sale, and say nothing about any owner’s intent to sell or any buyer’s returns.

Read the national report for fragmentation by industry, reachability, methodology and the full data downloads.

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