Deal Structure Guide · Tile & Stone Installation

How to Structure the Acquisition of a Tile & Stone Installation Business

From SBA financing to earnouts tied to contractor relationships, here is how buyers and sellers in the tile and stone installation industry structure deals that close and hold together post-transition.

Acquiring a tile and stone installation business in the $1M–$5M revenue range requires a deal structure that addresses the unique risk profile of specialty trade contractors. Most of the enterprise value sits in crew continuity, long-term general contractor relationships, and the owner's estimating expertise — none of which appear on a balance sheet. Buyers relying solely on equipment and backlog without accounting for these intangibles will underprice risk. Sellers who cannot demonstrate transferable goodwill will leave money on the table. The most successful transactions in this segment combine SBA 7(a) financing for the bulk of the purchase price with seller participation through a note or earnout that bridges valuation gaps and aligns both parties through the transition. EBITDA multiples for tile and stone installation businesses typically range from 2.5x to 4.5x, with stronger multiples commanded by businesses with diversified contractor relationships, documented job costing systems, and tenured crew leads who are retained through closing conditions or post-close incentive agreements.

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SBA 7(a) Loan with Seller Note

The buyer finances 80–90% of the purchase price through an SBA 7(a) loan, with the seller carrying a subordinated note for 5–10% of the price and the buyer contributing 10–15% in equity. The seller note is typically on standby for 24 months per SBA requirements, meaning no payments to the seller during the initial loan period. This is the most common structure for individual buyers and search fund entrepreneurs acquiring tile contractors in the $1.5M–$4M price range.

SBA loan: 80–90% | Seller note: 5–10% | Buyer equity: 10–15%

Pros

  • Maximizes buyer leverage while keeping equity requirement low, typically $150K–$400K out of pocket for a $2M–$3M deal
  • SBA loans carry 10-year terms with competitive rates, keeping debt service manageable relative to normalized EBITDA
  • Seller note signals seller confidence in business continuity and aligns seller incentive to support a clean transition

Cons

  • SBA underwriting scrutiny on customer concentration can kill deals where one GC represents more than 30–40% of revenue
  • Standby period on seller note means seller receives no secondary payments for up to 24 months post-close
  • SBA requires full personal guarantee from buyer and may require collateral beyond business assets including personal real estate

Best for: Owner-operators or search fund buyers with construction or trades backgrounds acquiring established tile contractors with at least $300K–$500K EBITDA, clean financials, and diversified contractor revenue

Earnout Structure Tied to Revenue or EBITDA Retention

A portion of the purchase price, typically 15–25%, is deferred and paid out over 12–18 months post-close based on the business achieving defined revenue or EBITDA thresholds. Earnouts are used when buyer and seller disagree on value due to customer concentration, owner dependency, or backlog quality uncertainty. For tile installation businesses, earnouts are frequently tied to retention of top two or three GC relationships or to EBITDA performance across the first full fiscal year post-transition.

Base payment at close: 75–85% | Earnout tranche: 15–25% paid over 12–18 months

Pros

  • Bridges valuation gap when owner dependency or customer concentration creates legitimate uncertainty about post-sale revenue
  • Protects buyer if key GC relationships soften during ownership transition or if backlog estimates prove optimistic
  • Motivates seller to remain engaged during transition and actively facilitate introductions to general contractor accounts

Cons

  • Earnout disputes are common if performance metrics are not defined with precision, including how revenue is measured and which customers count
  • Seller bears post-close performance risk on variables partially outside their control once ownership transfers
  • Requires robust post-close reporting infrastructure to track job-level revenue and EBITDA, which many small tile contractors lack

Best for: Deals where the seller owns the primary GC relationships and the buyer needs 12–18 months of seller involvement to demonstrate relationship transferability before full purchase price is earned

Asset Purchase with Equipment and Goodwill Allocation

The transaction is structured as an asset purchase rather than a stock purchase, with value allocated across tangible assets including vehicles, tile saws, mixing equipment, and scaffolding, as well as intangible assets including customer lists, trade name, and goodwill. Employment agreements for key crew leads and foremen are executed as a condition of closing. This structure is preferred by buyers for its liability insulation and by sellers seeking to shelter proceeds through installment sale treatment or capital gains rates on goodwill.

Tangible assets: 20–35% of purchase price | Customer relationships and goodwill: 55–70% | Non-compete agreement: 5–10%

Pros

  • Buyer acquires a stepped-up tax basis in assets, improving depreciation and reducing post-acquisition tax burden
  • Buyer avoids assuming undisclosed liabilities including open workers comp claims, mechanic's liens, or subcontractor disputes
  • Allocation to goodwill and customer relationships allows buyer to amortize intangible value over 15 years under IRC Section 197

Cons

  • Seller may face higher ordinary income tax on equipment allocation due to depreciation recapture, creating negotiation tension over allocation percentages
  • Licenses, bonds, and insurance certificates typically cannot be transferred in an asset deal and must be reissued in buyer's name, creating a gap period risk
  • Employment agreements with crew leads required at closing add complexity and may trigger crew anxiety if handled poorly during due diligence

Best for: First-time buyers or SBA-backed acquirers who want liability protection and a clean break from the seller's entity history, particularly where workers comp claim history or subcontractor litigation is a concern

Sample Deal Structures

Established commercial tile contractor, $3.2M revenue, $480K EBITDA, diversified GC base, two tenured foremen

$1.68M (3.5x EBITDA)

SBA 7(a) loan: $1.344M (80%) | Seller note on standby: $168K (10%) | Buyer equity injection: $168K (10%)

10-year SBA loan at prime plus 2.75%, seller note subordinated for 24 months then amortized over 3 years at 6%, 18-month seller transition at 20 hours per week, employment agreements executed at closing for both foremen with 12-month retention bonuses totaling $40K funded from operating cash flow

Residential tile installer, $1.8M revenue, $310K EBITDA, two GCs represent 55% of revenue, owner is primary estimator

$1.085M (3.5x EBITDA with earnout bridging valuation gap)

Cash at close: $868K (80% of purchase price) | Earnout: $217K (20%) tied to EBITDA retention over 18 months | Buyer equity: $130K with SBA 7(a) covering remainder

Earnout triggers if trailing 18-month EBITDA equals or exceeds $270K, paid quarterly in arrears, seller remains as part-time estimating consultant at $4K per month during earnout period, non-compete covering 50-mile radius for 5 years, asset purchase structure with goodwill allocation of $620K

Retirement sale, mixed residential and commercial tile business, $2.5M revenue, $390K EBITDA, owner ready to exit in 12 months

$1.365M (3.5x EBITDA)

SBA 7(a) loan: $1.092M (80%) | Seller note: $136.5K (10%) | Buyer equity: $136.5K (10%)

12-month full-time seller transition followed by 6-month part-time consulting at $3,500 per month, seller note amortized over 5 years at 5.5% beginning month 25, asset purchase with $780K allocated to goodwill and customer relationships, closing conditioned on crew lead employment agreements and verification that top three GC relationships are active with signed MSAs

Negotiation Tips for Tile & Stone Installation Deals

  • 1Tie seller transition length directly to customer concentration risk — if one or two GCs represent more than 35% of revenue, negotiate a minimum 18-month transition with performance benchmarks to ensure relationship handoff is real, not nominal
  • 2Push for crew lead employment agreements as a closing condition rather than a post-close deliverable, and consider funding retention bonuses from escrow at 6 and 12 months to reduce the risk of key tile setters walking after news of the sale becomes known
  • 3When negotiating earnout metrics for a tile contractor, use gross profit by customer rather than total revenue, since project mix shifts between residential, commercial, and renovation work can inflate revenue without preserving margin
  • 4Request a trailing 24-month job cost report broken down by project type and customer before finalizing the purchase price — many tile installation businesses have wide margin variance across job types that is invisible in P&L-level EBITDA
  • 5Negotiate an equipment holdback or escrow of 5–10% of the tangible asset allocation to cover deferred maintenance discoveries during the first 90 days of ownership, particularly for tile saws, wet saws, and vehicle fleets with high mileage
  • 6If the seller is reluctant to carry a note, offer a higher nominal purchase price with a larger earnout instead — this often nets the seller more total proceeds while protecting the buyer from paying full value before relationship and backlog quality are confirmed

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Frequently Asked Questions

What EBITDA multiple should I expect to pay for a tile and stone installation business?

Tile and stone installation businesses in the $1M–$5M revenue range typically trade at 2.5x to 4.5x EBITDA. Businesses at the higher end of that range have diversified contractor relationships with no single customer exceeding 20% of revenue, documented estimating and job costing systems, experienced crew leads who are retained through closing, and certifications such as NTCA membership or Certified Tile Installer credentials. Businesses with heavy owner dependency, customer concentration, or inconsistent margins will trade closer to 2.5x–3.0x, and buyers should structure earnouts or seller notes to reflect that uncertainty rather than paying a full multiple upfront.

Is SBA financing available for acquiring a tile installation contractor?

Yes, tile and stone installation businesses are eligible for SBA 7(a) financing, and most individual buyer acquisitions in this segment use SBA loans as the primary financing vehicle. The SBA will typically finance up to 80–90% of the purchase price for businesses with at least two to three years of profitable operating history and documentable cash flow sufficient to service the debt. The most common challenge in SBA underwriting for tile contractors is customer concentration — lenders will scrutinize any situation where one or two general contractors represent a disproportionate share of revenue, and may require additional collateral or a larger seller note to mitigate that risk.

How do earnouts work in tile contractor acquisitions, and when are they appropriate?

An earnout defers a portion of the purchase price — typically 15–25% — and pays it to the seller only if the business meets defined revenue or EBITDA thresholds after closing. In tile and stone installation acquisitions, earnouts are most appropriate when the owner holds the primary GC relationships, when backlog quality is uncertain, or when buyer and seller cannot agree on a fixed valuation. Earnouts should be tied to specific, measurable metrics such as trailing 18-month EBITDA or revenue from named contractor accounts, and should include clear reporting requirements. Poorly defined earnouts are a leading cause of post-close disputes in specialty trade acquisitions.

What happens to contractor licenses and insurance when a tile business is acquired through an asset purchase?

In an asset purchase, the seller's contractor licenses, bonds, and insurance certificates generally cannot be transferred to the buyer and must be reissued in the acquiring entity's name. This creates a potential gap period where the buyer may not be legally authorized to perform work while new licenses are processed. Buyers should begin the licensing and bonding process well before closing and negotiate a transition period in which the seller's entity remains active for a defined window — typically 30 to 90 days — to allow projects in progress to be completed without interruption. Failure to plan for this is one of the most common operational errors in tile contractor acquisitions.

How should purchase price be allocated in a tile and stone installation asset purchase?

In a typical tile contractor asset purchase, approximately 20–35% of the purchase price is allocated to tangible assets such as vehicles, tile saws, hand tools, and equipment. The remaining 55–70% is typically allocated to intangible assets including customer relationships, trade name, and goodwill, with a further 5–10% allocated to a non-compete agreement. Buyers prefer higher goodwill allocation because it can be amortized over 15 years under IRC Section 197, reducing taxable income post-acquisition. Sellers prefer higher equipment allocation because it may be taxed at lower capital gains rates — though depreciation recapture on fully depreciated equipment can offset this benefit. Allocation should be negotiated explicitly and reflected in a Form 8594 filed with the IRS.

What seller transition terms are standard in tile installation business acquisitions?

A 12-to-24-month seller transition is standard in tile and stone installation acquisitions, reflecting the relationship-driven nature of the business and the need to transfer estimating knowledge, GC introductions, and project management expertise to the incoming owner. For the first 6–12 months, sellers typically work full-time or near full-time, attending job walks, making introductions to general contractors and developers, and training the buyer on estimating methodology. The second half of the transition often shifts to part-time consulting, with compensation ranging from $3,000 to $6,000 per month. Sellers should anticipate that buyers and lenders will require meaningful transition commitments as a condition of closing, particularly when the seller has been the primary customer-facing representative of the business.

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