Due Diligence Guide · Financial Planning Practice

Due Diligence Guide for Acquiring a Financial Planning Practice

Verify AUM, assess client attrition risk, and navigate compliance requirements before closing on a fee-only or hybrid RIA acquisition.

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Acquiring a financial planning practice requires evaluating recurring revenue quality, client demographics, regulatory compliance, and key person dependency. With AUM-based practices trading at 2–4x revenue, disciplined due diligence protects against post-close attrition and compliance surprises.

Financial Planning Practice Due Diligence Phases

01

Phase 1: Revenue and AUM Verification

Confirm the quality, composition, and sustainability of revenue streams before proceeding to deeper operational review.

AUM and Fee Schedule Auditcritical

Reconcile custodian statements against reported AUM for trailing 12 months. Separate recurring AUM-based fees from one-time commissions to confirm 70%+ recurring revenue threshold.

Client Concentration Analysiscritical

Identify any single client representing over 20% of total AUM or revenue. High concentration creates outsized attrition risk and may require deal structure adjustments.

Revenue Trend and Growth Rate Reviewimportant

Analyze 3-year revenue trends adjusted for market performance versus organic client growth. Distinguish AUM appreciation from new client acquisition to assess real growth.

02

Phase 2: Compliance and Regulatory Review

Assess the practice's regulatory standing and confirm that client agreements and registrations can be transferred cleanly post-acquisition.

FINRA BrokerCheck and SEC IAPD Recordscritical

Pull complete compliance histories for all registered advisors. Any disclosures, client complaints, or regulatory actions require immediate legal review before proceeding.

Form ADV and Client Agreement Assignabilitycritical

Review current Form ADV Part 1 and 2 for accuracy. Confirm client investment advisory agreements include assignment clauses or assess consent requirements under applicable law.

Custodian Notification and Transfer Requirementsimportant

Contact custodians (Schwab, Fidelity, Pershing) early to understand transition timelines, approval requirements, and any restrictions on account transfers to the acquiring entity.

03

Phase 3: Client and Operational Assessment

Evaluate client demographics, staff depth, and technology infrastructure to model post-acquisition retention and integration costs.

Client Demographics and Attrition Historycritical

Request client-level data including age, AUM tier, tenure, and annual attrition rates for 3–5 years. Average client age above 70 signals elevated runoff risk and lower earnout realization.

Key Person Dependency Evaluationimportant

Assess whether associate advisors independently hold client relationships or all trust resides with the selling advisor. Solo practitioners with no team represent the highest attrition risk.

CRM, Technology, and Financial Planning Software Reviewstandard

Audit CRM completeness (Redtail, Salesforce, Wealthbox), financial planning software licenses (eMoney, MoneyGuidePro), and data portability to estimate integration costs and timeline.

Financial Planning Practice-Specific Due Diligence Items

  • Verify all client accounts are held at reputable third-party custodians with no self-custody arrangements that could indicate compliance or fraud risk.
  • Request trailing 12-month fee billing reports from custodians directly to independently validate AUM figures reported by the seller.
  • Confirm the seller's E&O (errors and omissions) insurance history and check for any open or pending claims that could transfer liability to the buyer.
  • Evaluate referral source concentration — if 50%+ of new clients originate from one CPA or estate attorney, that relationship may not transfer post-acquisition.
  • Assess whether financial plans and investment policy statements are documented in the CRM for each client, reducing key person risk and demonstrating operational maturity.

Frequently Asked Questions

What is a typical valuation multiple for a financial planning practice?

Fee-only RIA practices typically sell at 2–4x trailing 12-month revenue. Practices with 70%+ recurring revenue, low attrition, and clean compliance records command the higher end of that range.

How are earnouts structured in financial advisor practice acquisitions?

Most deals use a 70/30 split — 70% cash at close, 30% earnout over 2–3 years tied to client retention thresholds, typically 85–90% AUM retention measured at 12 and 24 months post-close.

Can I use an SBA loan to acquire a financial planning practice?

Yes. Financial planning practices are SBA-eligible. SBA 7(a) loans can finance up to $5M with 10-year terms. Lenders will require 3 years of business tax returns and personal financial statements from the buyer.

What is the biggest risk when buying a financial planning practice?

Client attrition after the selling advisor departs is the primary risk. A structured 12–24 month seller transition, joint client meetings, and warm introductions are the most effective mitigation strategies.

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