A practical LOI framework and negotiation guide built for buyers and sellers of tree care companies — covering purchase price, equipment, contracts, certifications, and deal structure from first offer to signed agreement.
A Letter of Intent (LOI) is the pivotal document in any arborist or tree care business acquisition. It transforms preliminary conversations into a structured, good-faith framework that defines the purchase price, deal structure, due diligence timeline, and key conditions before either party invests significant legal or accounting resources. In tree care acquisitions, the LOI carries unique weight because so much of the business value sits in non-obvious places — the mix of recurring maintenance contracts versus one-time removal jobs, the condition and ownership of a capital-intensive equipment fleet, the ISA certifications held by key crew members, and the degree to which the owner personally drives revenue. A well-drafted LOI forces both buyer and seller to surface these issues early, reducing deal failure and renegotiation risk during due diligence. For buyers using SBA 7(a) financing — which is common in tree care acquisitions given strong eligibility — the LOI also serves as the foundational document your lender will reference when structuring the loan. This guide walks through each section of the LOI, provides industry-specific example language, and flags the negotiation points that most commonly create friction or kill deals in arborist business transactions.
Find Arborist & Tree Care Businesses to AcquireParties and Business Identification
Identifies the buyer (individual, LLC, or acquiring entity), the seller (individual owner or business entity), and the target business by legal name, DBA, and primary operating location. In tree care deals, this section should also reference whether the transaction covers a sole proprietorship, S-Corp, or LLC, since many owner-operators have not separated personal and business assets cleanly.
Example Language
This Letter of Intent is entered into as of [Date] between [Buyer Name or Buyer Entity], referred to herein as 'Buyer,' and [Seller Name], owner of [Business Legal Name] doing business as [DBA Name], a [State] [entity type] with principal operations at [Primary Business Address], referred to herein as 'Seller' and 'Company.' The Company operates a regional arborist and tree care business providing tree trimming, removal, stump grinding, and recurring maintenance services primarily in [Geographic Service Area].
💡 Confirm the legal entity structure early. Many tree care operators run revenue through a sole proprietorship or single-member LLC with equipment titled personally. Clarify whether Buyer is acquiring assets only or assuming any entity. If the seller operates under multiple DBAs or has a second entity owning equipment, both must be identified here to avoid gaps in the asset schedule later.
Purchase Price and Valuation Basis
States the proposed purchase price, the valuation methodology used to arrive at it, and any adjustments tied to working capital, equipment appraisal, or contract verification. Tree care businesses are typically valued at 2.5x–4.5x SDE or EBITDA, with the multiple driven heavily by the percentage of recurring contract revenue and quality of the equipment fleet.
Example Language
Buyer proposes to acquire substantially all assets of the Company for a total purchase price of $[X], representing approximately [X.Xx] times the Company's trailing twelve-month Seller's Discretionary Earnings of $[X] as represented by Seller. This price assumes (a) verified recurring maintenance contract revenue of not less than $[X] annually, (b) equipment with a combined fair market value of not less than $[X] as determined by independent appraisal, and (c) no material undisclosed liabilities. The purchase price is subject to adjustment following completion of due diligence and equipment inspection.
💡 Tree care sellers often overestimate business value because they blend high-margin removal jobs with lower-margin recurring work. Buyers should be prepared to disaggregate revenue streams and apply different multiples — recurring maintenance contracts may justify 3.5x–4.5x SDE while project-based removal revenue may warrant 2.5x–3.0x. Equipment condition is the second biggest valuation variable; push for an independent appraisal rather than accepting book value or seller estimates, especially on chippers, bucket trucks, and cranes older than seven years.
Deal Structure and Payment Terms
Defines how the purchase price will be funded — typically a combination of SBA 7(a) loan proceeds, seller financing, buyer equity, and sometimes an earnout. Most arborist acquisitions in the $1M–$5M range use SBA financing, which requires specific seller note subordination terms and buyer equity minimums.
Example Language
The purchase price shall be funded as follows: (a) SBA 7(a) loan proceeds of approximately $[X] (approximately [X]% of purchase price), subject to lender approval and SBA eligibility confirmation; (b) Seller note of $[X] (approximately [X]% of purchase price) at [X]% annual interest, repaid over [X] years, subordinated to the SBA loan per lender requirements; and (c) Buyer equity of $[X] (approximately [X]% of purchase price) contributed at closing. In addition, Buyer proposes an earnout of up to $[X] payable over [12–24] months, contingent on the business retaining not less than [85]% of trailing twelve-month recurring maintenance contract revenue during the earnout period.
💡 SBA lenders will require seller notes to be on full standby for a period (typically 24 months) and will cap total seller financing as part of the injection calculation. Sellers in tree care deals often push back on earnouts tied to revenue retention because they feel they cannot control whether customers follow them. Buyers should structure earnouts around objective, verifiable metrics like contract renewal rates or EBITDA, not subjective relationship factors. If the seller is staying on for transition, clarify that earnout obligations survive even if the seller departs early.
Assets Included in the Sale
Enumerates the specific assets being transferred, which in tree care businesses typically include the equipment fleet, customer contracts, business name and phone numbers, website and online reviews profiles, tools and safety equipment, and any municipal or HOA service agreements. Excludes typically include accounts receivable (unless negotiated), real property, and personal vehicles.
Example Language
The sale shall include all operating assets of the Company necessary to conduct the business, including but not limited to: (a) all tree care equipment including chippers, stump grinders, bucket trucks, log trucks, skid steers, and hand tools as listed on the attached equipment schedule; (b) all recurring and active customer maintenance contracts and service agreements; (c) the business name, telephone numbers, domain name, website, and all associated social media accounts and Google Business Profile; (d) all municipal, commercial, and HOA service contracts currently in force; (e) transferable licenses and permits; and (f) goodwill. Excluded assets include all accounts receivable earned prior to closing, any real property, personal vehicles not used in operations, and personal effects of Seller.
💡 The equipment schedule is frequently incomplete or inaccurate in tree care transactions — sellers list equipment by memory rather than from title records. Require a formal equipment list with VINs, model years, and current location before signing the LOI. Also confirm that any leased equipment (aerial lifts, trailers) is disclosed and whether leases are assumable. Google reviews and the Google Business Profile are among the most valuable intangible assets in a local tree care business; confirm these are transferable with email account control transferred at closing.
Due Diligence Period and Access
Establishes the length of the due diligence period, the scope of information and access the buyer is entitled to, and any conditions under which the buyer may extend or terminate. Tree care due diligence is more complex than many service businesses because it requires equipment inspection, insurance history review, and contract verification in addition to financial analysis.
Example Language
Following execution of this LOI, Buyer shall have [45–60] days to complete due diligence ('Due Diligence Period'). During this period, Seller shall provide Buyer with full access to: (a) three years of business tax returns, profit and loss statements, and balance sheets; (b) all customer contracts, job records, and revenue schedules for the trailing 24 months; (c) equipment maintenance logs, title documents, and current inspection records; (d) workers' compensation loss runs for the trailing five years; (e) all current licensing, ISA certifications held by employees, and insurance policy declarations; and (f) key employee compensation records and employment agreements. Buyer or Buyer's designee shall have the right to conduct physical inspection of all equipment. Due diligence shall be conducted confidentially and shall not unreasonably disrupt ongoing operations.
💡 Forty-five days is often insufficient for tree care deals when equipment inspection, workers' comp review, and SBA lender underwriting are all running concurrently. Request 60 days and build in a 15-day extension right. Workers' compensation loss run history is critical — a single large claim in the trailing five years can dramatically affect insurability and cost for the buyer post-close. Require five years of loss runs, not the industry-standard three, given the high-injury-rate nature of tree work.
Exclusivity and No-Shop Period
Prevents the seller from soliciting or entertaining competing offers during the due diligence period, giving the buyer protected time to invest in diligence without risk of being outbid mid-process.
Example Language
In consideration of the time and expense associated with Buyer's due diligence, Seller agrees that from the date of execution of this LOI through the end of the Due Diligence Period, Seller shall not solicit, encourage, or enter into discussions with any third party regarding the potential sale, merger, or transfer of the Company or its assets ('No-Shop Period'). Seller shall promptly notify Buyer if any unsolicited offer is received during this period.
💡 Sixty to ninety days of exclusivity is standard and reasonable for tree care deals given SBA underwriting timelines. Sellers should not agree to open-ended exclusivity — cap it at 90 days with a mutual written extension option. Buyers using SBA financing should communicate their lender's estimated timeline upfront so sellers understand why the exclusivity window is necessary. Some sellers resist hard exclusivity; if so, negotiate a right of first refusal on any competing offer as a compromise.
Seller Transition and Non-Compete
Defines the seller's post-closing involvement in the business, including a transition period of hands-on training and a non-compete covenant restricting the seller from starting or joining a competing tree care operation in the same geographic market.
Example Language
Seller agrees to remain available to Buyer for a transition period of [90–180] days following closing, during which Seller shall introduce Buyer to key customers, assist with crew management and estimating, and support the transfer of operational knowledge. Seller shall be compensated during this period at a rate of $[X] per month. Following the transition period, Seller shall be subject to a non-compete agreement prohibiting Seller from engaging in, owning, or consulting for any arborist or tree care operation within [25–50] miles of the Company's primary service area for a period of [3–5] years from the closing date.
💡 Owner dependency is the single largest risk in tree care acquisitions. A 90-day transition is the minimum; 180 days is strongly recommended when the seller personally manages estimating, key account relationships, or crew supervision. Non-compete radius should reflect the actual service geography — 25 miles is appropriate for dense urban markets, 50 miles for rural or suburban operators with broad reach. ISA-certified sellers who could immediately compete by joining a competitor pose a specific risk; ensure non-solicitation of employees is included alongside the non-compete covenant.
Conditions to Closing
Lists the specific conditions that must be satisfied before the transaction can close, including financing approval, license and certification transferability, equipment appraisal results, and any required third-party consents for customer contracts.
Example Language
The obligations of Buyer to consummate the transaction are conditioned upon: (a) Buyer securing SBA 7(a) financing on terms acceptable to Buyer; (b) satisfactory completion of due diligence with no material adverse findings; (c) independent equipment appraisal confirming aggregate fleet fair market value of not less than $[X]; (d) confirmation that all municipal, HOA, and commercial service contracts are assignable to Buyer without customer consent or that key customers have confirmed their intent to continue service; (e) verification that all required state arborist licenses, ISA certifications, and insurance policies are current and transferable or replaceable at closing; and (f) execution of a definitive Asset Purchase Agreement mutually acceptable to both parties.
💡 Municipal and HOA contracts are frequently non-assignable without the contracting entity's written consent — this can create significant closing timeline delays if discovered late. Add contract transferability confirmation to the due diligence checklist immediately after LOI execution. State arborist licensing requirements vary significantly; confirm whether licenses are held by the business entity or by individual employees, and whether key licensed employees are committed to remaining post-close.
Confidentiality
Establishes that both parties will maintain strict confidentiality regarding the existence of the transaction, all financial information shared, and all customer and employee data accessed during due diligence.
Example Language
Both parties agree to maintain strict confidentiality regarding the terms of this LOI and all information exchanged during due diligence. Neither party shall disclose the existence of this transaction or any non-public information about the Company to third parties, except to legal counsel, accountants, lenders, and other advisors with a need to know, who shall be bound by equivalent confidentiality obligations. This confidentiality obligation shall survive termination of this LOI and shall remain in effect for a period of [2] years from the date hereof.
💡 Confidentiality is especially sensitive in tree care businesses where employees and customers may react negatively to news of a pending sale. Sellers are often anxious about crew members learning the business is for sale — experienced climbers and arborists are highly mobile in a tight labor market and may leave pre-emptively. Buyers should agree to limit disclosure to essential advisors only and communicate a clear employee communication plan as part of transition planning.
Non-Binding Nature and Governing Law
Clarifies which provisions of the LOI are legally binding (typically confidentiality, exclusivity, and governing law) and which are non-binding expressions of intent, and establishes the jurisdiction and governing law for any disputes.
Example Language
This Letter of Intent is non-binding in its entirety except for the provisions of the Exclusivity, Confidentiality, and Governing Law sections, which shall constitute binding obligations of both parties. Nothing in this LOI shall obligate either party to consummate the proposed transaction. This LOI shall be governed by and construed in accordance with the laws of the State of [State], without regard to conflict of law principles. Any disputes arising from the binding provisions of this LOI shall be resolved in the courts of [County], [State].
💡 Sellers sometimes push to make the entire LOI binding, particularly if they have invested heavily in preparing the business for sale. Resist this — a binding LOI without a definitive purchase agreement creates enforcement ambiguity. However, binding confidentiality and exclusivity provisions are reasonable and standard. Ensure governing law matches the state where the business operates, not where the buyer's entity is formed.
Recurring Contract Revenue Threshold
Define a minimum verified recurring maintenance contract revenue that must be in place at closing. Tree care businesses with high recurring revenue (plant health care programs, annual trimming contracts, HOA maintenance agreements) command premium multiples of 3.5x–4.5x SDE. If due diligence reveals recurring revenue is materially below represented levels, the buyer needs a clear mechanism to reduce the purchase price or terminate without penalty. Specify the dollar threshold in the LOI — for example, not less than 40% of trailing twelve-month revenue from recurring contracts — and link it to a purchase price adjustment formula.
Equipment Appraisal and Condition Adjustment
Tree care equipment is among the most capital-intensive in the outdoor services sector. A single aging bucket truck or crane can represent $150,000–$400,000 in near-term replacement cost. The LOI should require an independent equipment appraisal by a qualified heavy equipment appraiser, establish a minimum aggregate fleet value as a closing condition, and specify a purchase price reduction mechanism if the appraised value falls below the represented amount. Do not accept seller-provided maintenance records as a substitute for independent inspection.
Workers' Compensation Loss Run History and Insurance Continuity
Five-year workers' compensation loss run history is non-negotiable in tree care acquisitions. High claim frequency or severity can make the business uninsurable at a reasonable rate for the buyer, fundamentally altering operating economics post-close. The LOI should require disclosure of all claims and pending claims during due diligence and condition closing on the buyer securing replacement workers' comp coverage at a blended rate not materially exceeding the seller's current rate. If the seller has had experience modification (e-mod) rating above 1.25 in any of the trailing three years, treat this as a red flag requiring deeper investigation.
ISA Certification and Key Employee Retention
ISA-certified arborists are a meaningful competitive differentiator and, in some markets, a customer expectation or contractual requirement. If key crew members holding ISA certifications are not committed to remaining post-close, the buyer is acquiring a business that may lose its primary technical credibility. The LOI should require disclosure of all ISA certifications held by current employees, identify which employees hold them, and include a representation that the seller has not communicated the pending sale to employees in ways that may trigger departures. Consider conditioning a portion of any earnout on key certified employee retention for 12 months post-close.
Customer Concentration and Contract Assignability
A single large customer — a municipality, utility company, or large property management firm — representing more than 20% of revenue creates meaningful concentration risk. The LOI should require a customer revenue concentration schedule and flag any customer above the 15–20% threshold as a specific due diligence item requiring direct confirmation of their intent to continue service post-close. For contracts that are non-assignable without consent, the LOI should establish a timeline for obtaining those consents and allow the buyer to reduce the purchase price or terminate if material contracts cannot be assigned.
Find Arborist & Tree Care Businesses to Acquire
Enough information to write a strong LOI on day one — free to join.
Arborist and tree care businesses in the $1M–$5M revenue range typically sell for 2.5x–4.5x SDE or EBITDA, with the multiple driven primarily by the percentage of recurring maintenance contract revenue, equipment fleet quality, and degree of owner dependency. A business where 50% or more of revenue comes from recurring annual contracts, with ISA-certified staff on payroll and a well-maintained fleet, can command the upper end of 3.5x–4.5x SDE. A predominantly project-based removal business where the owner handles all estimating will typically price at 2.5x–3.0x SDE to reflect the transition risk and revenue volatility.
The large majority of tree care business acquisitions are structured as asset purchases, and this is strongly preferred by buyers for good reason. An asset purchase allows the buyer to selectively acquire only the assets needed to operate the business — equipment, contracts, goodwill, and intellectual property — without assuming unknown historical liabilities such as outstanding workers' comp claims, tax liabilities, or equipment liens. Sellers sometimes prefer stock sales for tax efficiency reasons, but in tree care transactions the liability exposure from historical workers' comp and general liability claims makes asset purchases the standard structure. Your M&A attorney and CPA should align on this choice early in the process.
Tree care businesses are generally strong SBA 7(a) loan candidates when they have documented cash flow of $300K or more in SDE, clean financials, and a clear path to debt service coverage. Under a typical SBA deal structure, the SBA loan covers 80–90% of the purchase price, the seller provides a note for 5–10% (subordinated to the SBA lender), and the buyer contributes 10–15% equity. The SBA loan funds can cover the purchase price, working capital, and equipment if needed. Key watch items for SBA eligibility in tree care include: the business must be a for-profit U.S. operating company, SBA size standards must be met (most tree care businesses qualify as small businesses), and the buyer must demonstrate relevant industry or management experience. Equipment-heavy balance sheets are not a disqualifier but lenders will want a clear picture of fleet condition and replacement cost.
Several due diligence items are specific or particularly critical in tree care acquisitions. First, request five years of workers' compensation loss runs — not the standard three — given the high-injury nature of the work and the downstream impact on insurance costs. Second, obtain an independent equipment appraisal from a qualified heavy equipment appraiser; do not rely on book value or seller estimates for chippers, bucket trucks, or cranes. Third, verify all ISA certifications held by current employees and confirm those employees are not flight risks pre-close. Fourth, confirm the transferability of all municipal, utility, and HOA service contracts — many are non-assignable without customer consent. Fifth, review safety records, OSHA inspection history, and any pending litigation related to property damage or personal injury claims, which are more common in tree care than in most other service businesses.
Given the high degree of owner dependency common in tree care businesses — where the owner typically handles estimating, key customer relationships, and crew supervision — the transition period is one of the most consequential terms in the deal. A minimum of 90 days of full-time transition support is recommended, with 180 days preferred when the owner is the primary estimator and customer contact. Structure the transition in phases: the first 30–60 days should focus on active co-management and customer introductions; the following 60–90 days should shift to a consulting role as the buyer takes over day-to-day decisions. Compensate the seller at a defined monthly consulting rate during the transition. Include specific obligations — customer introduction calls, joint estimating visits, crew introductions — rather than a vague availability commitment. Non-compete and non-solicitation covenants should begin at closing, not at the end of the transition period, to prevent ambiguity.
Earnouts are common in tree care acquisitions when there is a meaningful gap between the seller's perceived business value and the buyer's risk-adjusted offer, or when a significant portion of revenue is tied to relationships the seller personally manages. A well-structured earnout in tree care might pay the seller an additional $100,000–$300,000 over 12–24 months if the business retains at least 85% of trailing twelve-month recurring maintenance contract revenue and achieves a defined EBITDA threshold. Earnouts tied to gross revenue alone are problematic because they can incentivize the seller to retain low-margin removal jobs that inflate revenue without adding value. Avoid earnouts tied to subjective factors like 'customer satisfaction' and instead use objective, verifiable metrics tied to contract retention rates, EBITDA, or specific contract renewals. Both parties should agree in the LOI on exactly how earnout metrics will be measured and who controls the accounting.
More Arborist & Tree Care Guides
More LOI Templates
Get enough diligence data to write a confident LOI from day one.
Create your free accountNo credit card required
For Buyers
For Sellers