Microblading and permanent makeup (PMU) studios offer semi-permanent cosmetic tattooing services including eyebrow microblading, ombre brows, lip blushing, and eyeliner tattooing, catering to clients seeking low-maintenance beauty solutions. The industry has experienced rapid growth over the past decade driven by social media visibility, celebrity adoption, and increasing consumer acceptance of cosmetic procedures. Studios operate as boutique service businesses with relatively low overhead but high dependency on artist skill, state licensure, and health department compliance.
Who sells these: Owner-operator PMU artists and microblading technicians aged 40–60 approaching burnout or retirement, studio founders who built a brand but lack a succession plan, and beauty entrepreneurs seeking liquidity to fund other ventures
2–3.5×
Market multiple range
12–24 months
Avg. exit timeline
$300K–$2M
Typical deal size
SBA Eligible
Broader buyer pool
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Get free scoreTypical acquirer profile for Microblading & PMU Studio businesses
A licensed PMU artist or beauty industry professional seeking to own rather than work for others, a spa or salon operator adding permanent makeup as a premium revenue stream, or a first-time buyer using SBA financing with relevant industry experience
Microblading & PMU Studio businesses typically sell for 2–3.5× EBITDA in the $300K–$2M range. Key value drivers include: A trained team of licensed artists generating revenue independently of the owner; Strong recurring revenue from touch-up appointments and a documented loyal client database; Robust online presence with high review ratings, large social media following, and high-quality portfolio content.
Start by preparing your exit: Obtain 3 years of clean, accrual-based financial statements prepared by a CPA; Document all artist licenses, health permits, and bloodborne pathogen certifications in a compliance binder; Migrate all client records into a professional booking and CRM platform (e.g., Vagaro, Mindbody). The typical buyer is: A licensed PMU artist or beauty industry professional seeking to own rather than work for others, a spa or salon operator adding permanent makeup as a premium revenue stream, or a first-time buyer using SBA financing with relevant industry experience
The average exit timeline for a Microblading & PMU Studio business is 12–24 months. This includes preparation, marketing to buyers, due diligence, and closing.
Common value killers for Microblading & PMU Studio businesses include: Owner is the sole licensed technician and all revenue depends on their personal production; No client management system or documented CRM — bookings exist only in the owner's memory or personal phone; Negative health department citations, unresolved licensing violations, or poor online reviews; Inconsistent or declining revenue with no clear growth trajectory; Lease expiring within 12 months with no renewal option or unfavorable renewal terms.
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