Microblading and permanent makeup (PMU) studios offer semi-permanent cosmetic tattooing services including eyebrow microblading, ombre brows, lip blushing, and eyeliner tattooing, catering to clients seeking low-maintenance beauty solutions. The industry has experienced rapid growth over the past decade driven by social media visibility, celebrity adoption, and increasing consumer acceptance of cosmetic procedures. Studios operate as boutique service businesses with relatively low overhead but high dependency on artist skill, state licensure, and health department compliance.
Who buys these: Beauty industry entrepreneurs, licensed estheticians or PMU artists seeking ownership, salon/spa operators looking to expand service offerings, and small private equity groups consolidating beauty services
2–3.5×
Typical EBITDA multiple
$300K–$2M
Revenue range
Growing
Market trend
SBA Eligible
7(a) financing available
Established studio with $300K–$2M in annual revenue, minimum 2–3 years in operation, documented client database, trained staff beyond just the owner, clean health inspection record, and recurring revenue through touch-up appointments
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Key items to investigate when evaluating a Microblading & PMU Studio acquisition
Seller Intelligence
Who sells Microblading & PMU Studio businesses?
Owner-operator PMU artists and microblading technicians aged 40–60 approaching burnout or retirement, studio founders who built a brand but lack a succession plan, and beauty entrepreneurs seeking liquidity to fund other ventures
Typical exit timeline: 12–24 months
Microblading & PMU Studio businesses in the $300K–$2M revenue range typically sell for 2–3.5× EBITDA. Established studio with $300K–$2M in annual revenue, minimum 2–3 years in operation, documented client database, trained staff beyond just the owner, clean health inspection record, and recurring revenue through touch-up appointments
Microblading & PMU Studio businesses typically trade at 2–3.5× EBITDA in the lower middle market. The market is highly fragmented with growing demand, which supports premium multiples.
Microblading & PMU Studio businesses are SBA 7(a) eligible, making them accessible to first-time buyers. Asset sale with seller earnout tied to client retention and revenue performance over 12–24 months
Key due diligence areas include: Verify all artists hold current state-required PMU/microblading licenses and bloodborne pathogen certifications; Analyze revenue concentration — what percentage derives from the owner versus employed artists; Review client retention rates, rebooking frequency, and touch-up appointment cadence; Assess lease terms, leasehold improvements, and health department compliance history; Examine online reputation, Google/Yelp reviews, social media following, and before/after portfolio quality.
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