Whether you're buying or selling a boutique fitness studio, the right broker understands recurring memberships, trainer retention, and what drives real value in this industry.
Find Personal Training Studio Deals Without a BrokerPersonal training studios in the $500K–$3M revenue range trade at 2.5x–4.5x EBITDA, driven by membership stability, trainer team depth, and lease quality. Specialized brokers understand key-person risk, SBA eligibility, and how to position recurring revenue for maximum valuation.
Brokers with dedicated fitness or wellness transaction experience who understand membership models, trainer agreements, and local market dynamics specific to personal training studios.
Best for: Sellers with established studios seeking maximum valuation and qualified fitness-focused buyers.
Generalist brokers handling small businesses under $2M in value, using platforms like BizBuySell to reach individual buyers, often with limited boutique fitness expertise.
Best for: Smaller owner-operated studios with straightforward financials and motivated sellers on a timeline.
Advisors serving studios with $1M–$5M in revenue, running structured processes, targeting multi-unit operators and small PE groups seeking boutique fitness platform acquisitions.
Best for: Multi-location or high-EBITDA studios attracting institutional or strategic buyers requiring formal deal processes.
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How many personal training or boutique fitness studios have you sold in the past three years?
Fitness studio transactions require understanding membership churn, trainer key-person risk, and lease assignment — generalist experience rarely translates directly.
How do you handle valuation when a significant portion of revenue is tied to the owner-trainer relationship?
Owner dependency is the top value killer in this industry; a skilled broker must know how to reframe and document transferable value convincingly.
What is your process for qualifying buyers who understand fitness operations and can secure SBA financing?
Unqualified buyers waste time and kill deals; fitness studios need buyers with operational credibility and financing readiness from day one.
How do you protect client and trainer confidentiality during the marketing and due diligence process?
Premature disclosure can trigger staff departures and member cancellations, directly damaging the business value before a deal closes.
Most studios sell at 2.5x–4.5x EBITDA. Studios with strong recurring memberships, diversified trainer teams, and long-term leases command the higher end of that range.
Strongly recommended. Boutique fitness transactions involve membership contracts, trainer key-person risk, and lease assignment nuances that generalist brokers frequently mishandle or undervalue.
Yes. SBA 7(a) loans are commonly used with 10–20% buyer equity down, often supplemented by a seller note, making studios accessible to individual buyers without large capital reserves.
Typically 12–18 months from preparation to close. Studios with clean financials, documented systems, and assignable leases tend to sell faster and at stronger multiples.
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