Personal training studios are owner-operated or small-team fitness facilities offering individualized or small-group coaching, typically generating revenue through membership plans, session packages, and specialized programming. The sector benefits from sustained consumer demand for personalized health outcomes and community-driven fitness experiences that large gyms cannot replicate. Lower middle market studios with strong trainer teams and recurring revenue models are increasingly attractive to entrepreneurial buyers seeking lifestyle businesses with stable cash flow.
Who buys these: Fitness enthusiasts with entrepreneurial ambitions, former personal trainers seeking ownership, health and wellness investors, multi-unit fitness operators, and small private equity groups focused on boutique fitness
2.5–4.5×
Typical EBITDA multiple
$500K–$3M
Revenue range
Growing
Market trend
SBA Eligible
7(a) financing available
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Established studios with $500K–$3M revenue, consistent EBITDA margins of 15–25%, diversified trainer staff, recurring membership base, favorable long-term lease, and clean financial records showing at least 3 years of operating history
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Key items to investigate when evaluating a Personal Training Studio acquisition
What buyers typically pay for Personal Training Studio businesses
2.5×
Low Multiple
3.5×
Mid Multiple
4.5×
High Multiple
Personal Training Studio businesses in the $500K–$3M revenue range trade at 2.5–4.5× EBITDA in the lower middle market. Multiple variance is driven by recurring revenue percentage, owner dependency, client concentration, and growth trajectory. Growing market conditions support multiples at or above the midpoint.
Full valuation guide for Personal Training StudioPersonal Training Studio acquisitions are SBA 7(a) eligible, meaning buyers can finance up to 90% of the purchase price. This expands the qualified buyer pool significantly and allows first-time acquirers to close with 10% down. Typical SBA terms run 10 years at prime + 2.75%. Sellers are often asked to carry a 5–10% note alongside SBA financing to satisfy the lender's equity requirement.
Typical acquirer profile for this segment
A fitness-passionate individual buyer or a small operator with existing wellness or fitness assets seeking to add a location, often using SBA financing with seller note support and expecting a working transition period of 3–6 months
What to investigate before buying a Personal Training Studio business
Seller Intelligence
Who sells Personal Training Studio businesses?
Owner-operator personal trainers aged 45–65 approaching retirement, founders experiencing burnout from the physical demands of daily training, entrepreneurs looking to monetize a built-out studio asset, and multi-location operators consolidating to fewer units
Typical exit timeline: 12–18 months
Personal Training Studio businesses in the $500K–$3M revenue range typically sell for 2.5–4.5× EBITDA. Established studios with $500K–$3M revenue, consistent EBITDA margins of 15–25%, diversified trainer staff, recurring membership base, favorable long-term lease, and clean financial records showing at least 3 years of operating history
Personal Training Studio businesses typically trade at 2.5–4.5× EBITDA in the lower middle market. The market is highly fragmented with growing demand, which supports premium multiples.
Personal Training Studio businesses are SBA 7(a) eligible, making them accessible to first-time buyers. SBA 7(a) loan with 10–20% buyer equity down and seller note for gap financing
Key due diligence areas include: Client retention rates and membership contract terms and duration; Trainer employment agreements, non-competes, and key-person risk assessment; Lease assignment provisions, remaining term, and renewal options; Revenue mix between memberships, packages, drop-ins, and ancillary services; Equipment age, condition, and deferred capital expenditure requirements.
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