Personal training studios are owner-operated or small-team fitness facilities offering individualized or small-group coaching, typically generating revenue through membership plans, session packages, and specialized programming. The sector benefits from sustained consumer demand for personalized health outcomes and community-driven fitness experiences that large gyms cannot replicate. Lower middle market studios with strong trainer teams and recurring revenue models are increasingly attractive to entrepreneurial buyers seeking lifestyle businesses with stable cash flow.
Who buys these: Fitness enthusiasts with entrepreneurial ambitions, former personal trainers seeking ownership, health and wellness investors, multi-unit fitness operators, and small private equity groups focused on boutique fitness
2.5–4.5×
Typical EBITDA multiple
$500K–$3M
Revenue range
Growing
Market trend
SBA Eligible
7(a) financing available
Established studios with $500K–$3M revenue, consistent EBITDA margins of 15–25%, diversified trainer staff, recurring membership base, favorable long-term lease, and clean financial records showing at least 3 years of operating history
Get Deal Flow In Your Inbox
New Personal Training Studio acquisition targets delivered weekly — free to join.
Key items to investigate when evaluating a Personal Training Studio acquisition
Seller Intelligence
Who sells Personal Training Studio businesses?
Owner-operator personal trainers aged 45–65 approaching retirement, founders experiencing burnout from the physical demands of daily training, entrepreneurs looking to monetize a built-out studio asset, and multi-location operators consolidating to fewer units
Typical exit timeline: 12–18 months
Personal Training Studio businesses in the $500K–$3M revenue range typically sell for 2.5–4.5× EBITDA. Established studios with $500K–$3M revenue, consistent EBITDA margins of 15–25%, diversified trainer staff, recurring membership base, favorable long-term lease, and clean financial records showing at least 3 years of operating history
Personal Training Studio businesses typically trade at 2.5–4.5× EBITDA in the lower middle market. The market is highly fragmented with growing demand, which supports premium multiples.
Personal Training Studio businesses are SBA 7(a) eligible, making them accessible to first-time buyers. SBA 7(a) loan with 10–20% buyer equity down and seller note for gap financing
Key due diligence areas include: Client retention rates and membership contract terms and duration; Trainer employment agreements, non-competes, and key-person risk assessment; Lease assignment provisions, remaining term, and renewal options; Revenue mix between memberships, packages, drop-ins, and ancillary services; Equipment age, condition, and deferred capital expenditure requirements.
Related Searches
DealFlow OS surfaces acquisition targets, scores seller motivation, and generates outreach — all in one place.
Start finding deals — freeNo credit card required
For Buyers
For Sellers